NYC is yet again using technology to engage the millions of tourists that walk its crowded streets. SCN has covered plenty of the visually awing, 3D billboards in Times Square before, and Apple's latest continues the fun. Apple, which now covers the Formula One World Championship season, bought a digital billboard to promote coverage beginning with the Australian Grand Prix.

The F1 season, which is becoming increasingly popular in the U.S., especially after adding the Las Vegas Grand Prix, kicked off the year in Australia on March 6-8, and heads to China this coming weekend. The billboard, which was up for a week traversing a corner of Times Square, featured multiple F1 cars speeding around an LED display that is wrapped around the building. One car even slides off the screen using forced-perspective technology.

What is the technology driving the latest billboard? It's all been very hush, hush, but we're trying to find out more. Until we do, check out a few angles of the anamorphic 3D experience below.

Sponsored Content

Anyone who has worked on professional AV installations knows that power distribution is often the unsung hero of a reliable setup. Screens, media players, amplifiers, streaming devices – they all depend on stable and manageable power. Over the years, one thing has become very clear to me: when it comes to PDUs in AV environments, size really does matter.

Our smart power distribution units (PDUs) are designed specifically with the needs of AV professionals and system integrators in mind. The idea is simple: offer the right form factor for every AV project, from compact huddle spaces to large rack-based installations. Customer such as AVI-SPL, Oxford University, Diversified, Siemens, or Airbus benefit from these form factors tailored to their individual scenario.

All solutions are developed and manufactured in Germany, which means consistent quality and predictable delivery – without the typical challenges that can arise when importing hardware from Asia. Depending on the model, our switched PDUs allow the control and monitoring from 2 up to 30 connected AV devices, giving integrators the flexibility they need in modern AV infrastructures.

Reliable IP Power for Modern AV Systems

With switched PDUs, devices like media controllers, displays, amplifiers or servers can be monitored, controlled and rebooted remotely whenever necessary. In practice, customers often highlight several relevant aspects that they value most about our smart Power Supply Solutions:

• 100–240 V compatibility for global deployments in USA, LATAM, EMEA and APAC

• SPD Type 3 surge protection for increased electrical safety

• NEMA 5-15 and NEMA 5-20 outlets for North American installations

• Modern security standards for enterprise networks: including IPv6, 802.1x and TLS 1.3

• Made in Germany – Quality engineering and manufacturing

• TAA compliance and UL conformity for peace of mind

Small Rooms, Smart Power

Not every AV installation lives in a large equipment rack. In fact, many modern AV projects involve UC rooms, huddle spaces, or compact collaboration environments. For these scenarios, a full rack PDU would simply be overkill.

That’s where our award-winning 4-way PDU comes into play (Expert Power Control 1141). Its compact design allows it to be discreetly installed: behind flat panel displays, under conference tables, inside small AV furniture.

It’s a small device, but it still delivers the same core capabilities: remote and automated switching, monitoring, and reliable power management.

When space is really tight, customers even opt for the ultra-slim dual port PDU (Expert Power Control 1121) for behind a TV installations. There is hardly any environment where the small box does not fit.

4 benefits of a smart PDU for faster service and instant remote troubleshooting

When I speak with AV integrators, planers and end users, the same benefits come up again and again. Switched PDUs are not just power strips – they actively help keep installations running smoothly. Here are the four game changing benefits:

1) Faster service: If media players, servers or streaming devices freeze, remote rebooting and automatic restart functions allow technicians to fix issues instantly – without traveling on-site.

2) Reduced downtime: Real-time power and sensor monitoring helps detect problems early. Combined with integrated surge protection and eFuses, installations gain an additional safety layer.

3) Higher profitability: Networked PDUs make it possible to schedule shutdowns or collectively power off devices. This reduces unnecessary power consumption and lowers operating costs.

4) Seamless integration: Thanks to free plug-and-play drivers, the PDUs integrate easily with major AV control platforms such as:

• AMX
• Biamp
• Crestron
• Domotz
• Extron
• RTI
• Utelogy
• Q-SYS

Quick Selection Guide

Choose the right size PDU for the job. Here is a selection:

• For small AV rooms & space saving installation (UC, Huddle, MTR):

Expert Power Control 1141-1 (10A, 4 switched outlets IEC C13, input metering) Expert Power Control 1121-1 (10A, 2 switched outlets IEC C13, input metering)

• For medium sized rooms & installation in 19“ racks with 1 RU:

Expert Power Control 8031-1 (12A, 8 switched outlets IEC C13, input metering)
Expert Power Control 8031-6 (12A, 8 switched outlets Nema 5-15, input metering)

• For larger rooms & flexible installation in 19” racks with 1 RU:

Expert Power Control 8041-1 (12A, 12 switched outlets IEC C13, input metering)
Expert Power Control 87-7410-66 (12A, 16 switched outlets Nema 5-15, input metering)
Expert Power Control 87-8510-77 (12A, 24 switched outlets Nema 5-15, input metering)
Expert Power Control 8291-2 (12A, 21 switched outlets -> AC: 4 x IEC C13 230V, DC (300W): 3 x 4 x 24V or 12 V, 5 x 5V, input metering)

Safety Bonus: Monitoring Rack Conditions

Power management becomes even more powerful when combined with environmental monitoring. A good example is the Temperature and Humidity Sensor 7205, which integrates directly with the GUDE’s smart PDUs. It helps detect overheating or unfavorable climate conditions in racks before they become critical.

ABOUT GUDE SYSTEMS

GUDE Systems is the market leader for smart power solutions for AV professionals. The Power Distribution Units (PDU) from the award-winning manufacturer are used in UC rooms, smart homes, digital signage and entreprise or educational AV systems. The switched PDUs made in Germany enable remote switching, secure control and real-time monitoring.

Visit www.gudeamerica.com for more information.

Sponsored Content

Re-Sauce is a global business consultancy specializing in sales strategy, sales introductions, marketing, and PR. Founded in 2020, its CEO Gordon Dutch was a former owner of a number of award-winning businesses, including Prestige Audio, a specialist U.K. AV integrator, BBG, a leading European AV distributor, and Peerless-AV. He was inducted into the SCN Hall of Fame in 2025. Recently, Re-Sauce recently announced the appointment of Beky Cann, former director of global PR at Peerless-AV, as Re-Sauce’s new head of global PR and marketing.

SCN: Beky, as an industry veteran, what made Re-Sauce the right fit for you?

Beky Cann: After 11 years in-house at Peerless-AV, I was ready for something more. I loved building a global brand from the inside, but I’ve always wanted to set up independently and I really missed the variety of working across multiple brands, seeing the industry from different angles, and helping organizations communicate their stories to the market.

Re-Sauce was a natural fit because I could see that the value proposition is unlike other agencies. Its two sides to the business offer a winning combination of sales strategy and storytelling. Gordon has built a business rooted in relationships and credibility, and I could see an opportunity to elevate the global PR and marketing side to match that strength.

There’s also a trust factor. Gordon and I have worked together for many years, including during our time at Peerless-AV, so we understand how each other operates and we bounce off each other. Re-Sauce isn’t just about noise; it’s about meaningful introductions, strong narratives, and measurable ROI. That’s exactly the kind of dynamic environment I wanted to be part of in my new career journey.

SCN: What is new in your role with Re-Sauce?

BC: As head of global PR and marketing, I’m leading an already strong, trusted network of local-language PR specialists across Europe, the Middle East, and the Americas, several of whom are former editors of leading trade publications. With my 25+ years of experience in Pro AV, digital signage, electronics, and IT, I have a lot of connections, so I am re-opening doors for Re-Sauce with past client relationships, as well as some new ones.

SCN: What was it like returning to ISE in a new role after so many years with Peerless-AV?

BC: The variety at Re-Sauce is genuinely energizing—we have so many exciting brands, including D-Tools, PlexusAV, and Pufferfish. I returned from ISE this year with a whole new mindset, ready for the next wave of opportunities. This year I attended wearing several hats; as well as representing Re-Sauce, I am a committee member for the AVIXA Women’s Council UK and so was championing all the content and learning experiences we were involved in. Being in such a male-dominated industry, just seeing lots of women presenting and leading sessions on and off the show floor was fantastic. Female attendees were up this year, as the data being released officially by ISE shortly will confirm. Experiencing ISE from a broader lens reminded me why I love this industry. It’s vibrant, evolving, and incredibly relationship driven.

SCN: What are some of the more exciting developments you’ve seen recently?

BC: Display technology continues to evolve, especially in dvLED, where development is now about performance, integration, and lifecycle rather than pure pixel pitch. And creatively, we’re seeing more ambitious physical formats—curved, semi-transparent, spherical installations, and more—which push AV beyond traditional rectangles and into architectural storytelling.

Open standards are also particularly exciting. The work being done by the AIMS Alliance around IPMX is important because interoperability and ecosystem thinking are what will genuinely move the industry forward.

Gordon Dutch: At ISE 2026, AI was not just a buzzword, with brands like D-Tools starting to actively include AI into their platform. In general, AI is offering practical efficiencies across content management, analytics, and system optimization. It’s no longer seen as a threat but an opportunity.

Content was key at the show as well. The quality of content was amazing. One of the reasons why Pufferfish received so much attention at the Zones booth was due to the amazing content they created. I am confident that this will also be a key part of their success going forward.

"Push Beyond" was the official theme for ISE 2026 and whilst it didn’t initially resonate with me, now, having attended the show and reflecting back, I think it was a perfect fit. The industry is changing. IT and AV have already converged, broadcast and live events are converging now, and the advent of AI means the need for critical cybersecurity is high on the list. ISE gave us all of these and all in one place.

SCN: Gordon, how has Re-Sauce grown since it was founded in 2020?

GD: Re-Sauce has changed beyond all recognition since we launched. It became clear that the ability we had to create direct sales introductions between brands and global AV consultants and system integrators was something wholly unique. Whilst we are headquartered in the U.K., I have spent over 30 years living and working in the U.S. and bringing U.S. brands into Europe. Re-Sauce is also now taking European brands into the U.S. Bringing Beky on board will now allow me to spend for more time on the sales strategy and sales introductions, and so Beky can the concentrate on the PR and marketing, which is her forte.

BC: Prior to Peerless, I worked at a global tech PR company for over 10 years, and so I was lucky enough to work with some amazing people based all over the world. When I joined Peerless-AV, I brought over that knowledge and contacts. I am now doing the same for Re-Sauce. Re-Sauce already has a well-established global network of AV experts based in the U.K., U.S., LATAM, Middle East, APAC, Germany, France, and Iberia. This allows us to undertake highly technical case studies and translations that are not only correct in the local language, but in context to our industry. We can also become a “single point” for brands, which saves them a huge amount of time and makes them more efficient.

SCN: What makes the Pro AV space such a compelling area as a marketing and PR firm?

BC: To me, I think it’s because you can physically see and feel the impact of what our industry creates in any professional environment. It’s constantly evolving and there are so many interesting brands with unique stories to tell.

GD: It’s also an industry that thrives on relationships. Decisions are built on trust and that makes our direct sales relationships so important. We can normally get any of the brands we work with in front of their target customer with a personal introduction. Storytelling is also very important. It’s not just about product features, it’s about real-world outcomes, applications, and experiences—and that's where Beky really adds an extra dimension to Re-Sauce’s capabilities globally.

SCN: What are some of the biggest changes you’ve seen in Pro AV since Re-Sauce was launched?

BC: I think the ecosystems that are created around Pro AV and workplace technology are so important now. Sustainability, interoperability, and lifecycle planning. There’s also far more crossover with broadcast and IT. The boundaries between AV, media production, and enterprise technology are increasingly merged and that’s so exciting.

GD: The one thing that hasn’t changed is the strength of relationships. Shows like ISE and InfoComm are such amazing events and need to be capitalized on. At Re-Sauce, we ensure that our clients don’t just “turn up” at a show. We ensure that their booth and products are already highlighted, and we ensure that there is a strong pre-show communication plan. We organize press events, coordinate public speaking opportunities, and meetings with key sales targets. That way, our brands maximize their ROI. You can’t just leave it to chance that people will “happen to pop by your booth.” These shows are a big investment and so the dollars need to count for something in terms of prospective sales.

SCN: Since hybrid, there hasn’t really been “the next big thing.” Is that good or bad?

BC: I guess we don’t need a standout, headline technology every year, so long as the industry keeps developing. Yes, brands all want to stand out in a competitive market and hype is good, but Re-Sauce is good at building brand visibility. Brand alliances and focus on better user journeys will support growth and confidence in tech going forward.

SCN: From a technology standpoint, what’s next for Pro AV?

BC: I don’t see the future as necessarily one “big thing.” It’s smarter, more connected, open systems delivering measurable value. However, there is no doubt that AI has gone from being just a buzzword to something far more meaningful. AI’s impact will be felt across our industry in terms of content creation, system designs, and many other areas.

GD: I also feel that whilst LED technology will continue to drop in cost and increase in quality, there will still be a space for projectors and other display technologies. One thing I do see more of is the awareness of just how important the audio aspect is in audiovisual. More and more end users are realizing the importance of better acoustics and higher quality sound is to retail experiences and UCC. I also believe that we will see higher quality and more immersive hologram technology in the future. As Beky said earlier, the boundaries between broadcast, live events, and AV are merging quickly. These are no longer separate industries.

If you are considering expanding into Europe, globally, or would just like a stronger presence in the U.S., learn more at www.re-sauce.net or contact them at hello@re-sauce.net.

Sponsored Content

In recent years, the Pro AV industry has had more than its fair share of mergers and acquisitions. But when VITEC acquired Datapath in late 2025, it was less about overlap and more about true synergy. SCN content director Mark J. Pescatore talks with Colin Farquhar from VITEC and Mark Bohs from Datapath to get more details about why this is a winning combination for the markets they serve. Plus, learn how they are addressing cybersecurity in their AVoIP solutions—and get a preview of what to expect from both companies at InfoComm 2026.

Sponsored Content from Azulle. 

The rise of sophisticated digital signage systems does not come on its own. The world is also seeing a rapid adoption of high-resolution screens, interactive features, and small, fanless hardware that go unnoticed, while still keeping business signage running 24/7. Mini PCs, the preferred hardware for digital signage, are reshaping the industry with their cost-effectiveness, versatility for single or multi-screen setups, capability to drive 4K video walls, energy-efficient operation, and easy deployment, leading to cost savings and efficient content delivery.

With mini PC’s reshaping and facilitating the digital signage landscape, various sectors are raving about the possibilities and enhanced communication, engagement, and customer satisfaction offered by these small form devices. Azulle, a manufacturer and brand of mini PCs, stands as a premier hardware solution for digital signage, preferred by numerous companies in the food, retail, education, and transportation industries, with both Android and Windows hardware options.

Revolutionizing Retail Displays

At shopping malls, stores are struggling to drive traffic with static signs. By integrating digital signs and mini PC sticks retailers create dynamic, eye-catching displays that showcase their latest fashion collections and promotions. Customers are drawn by the interactive screens, which increases foot traffic and sales. The store's ability to update content remotely saves them time and money, and they can quickly expand this technology to their chains.

Telelogos Media4Display, a prominent digital signage software provider leveraging Azulle mini PCs for their point-of-sale systems, has effectively transformed advertising for business retailers into a highly cost-efficient endeavor. In one of the many European chains it partners with, its digital signage software has helped retailers reach over 300 stores with a full TV channel rollout without the need for an ad agency. 

Elevating the Restaurant Experience

The days of printed, sometimes stained, and wrinkly menus are long gone. Restaurant businesses are looking to set a tech-savvy atmosphere at their locations, replacing their traditional menu boards with power vibrant digital menu displays powered by mini PCs. These dynamic menus not only look more appealing but also allow for real-time updates, enabling the restaurant to promote daily specials and adjust prices instantly. Businesses have been able to see the positive feedback from an interactive dining experience through increased patronage and efficiency.

E-display, a full-service turnkey digital signage solution in the United States and Canada, has consistently endorsed the use of Azulle mini PCs in numerous restaurant partnerships, including well-known establishments like Sbarro pizza chains, Big Orange, Famous Wok, and others. Its combined software and Azulle's hardware solutions offer an effective and visually appealing means to showcase menus and promote products, ultimately bolstering revenue without unnecessary expenditure. This innovative approach not only eradicates the need for ongoing menu printing expenses but also enhances in-house branding and elevates the overall customer experience at these establishments. Furthermore, it significantly heightens the visibility of “hot deals”, resulting in increased conversions. Additionally, it simplifies the sharing of nutritional information with customers, ensuring compliance with industry regulations.

Informative Travel Terminals

Airports and train and bus terminals are facing the challenge of keeping passengers informed with real-time travel updates. They have turned to mini PC sticks to transform their aging information boards. These compact devices are discreetly installed throughout the terminal, delivering essential flight information, gate changes, and weather updates. Passengers appreciate the timely and accurate information, reducing anxiety and enhancing their travel experience.

The Chicago Transit Authority (CTA) and Los Angeles County Metropolitan Transportation Authority (LACMTA) have significantly enhanced customer convenience by deploying more than 600 Azulle mini PCs, integrating digital platforms and advertising displays throughout its extensive rail systems. These mini PCs power real-time data displays both onboard and at stations, reducing wait times and customer frustration. This initiative has not only boosted advertising revenues but also engaged commuters and tourists with valuable travel information and enticing offers, rekindling the joy of travel.

Educational Enhancement

Educational institutions, spanning college campuses, schools, laboratories, and research organizations recognize the need to modernize the classroom and enhance engagement and awareness throughout their organizations.

The impact has been striking. Students have responded enthusiastically to interactive content that provides real-time updates on news, resulting in heightened comprehension of events and shared information across campus. Moreover, the integration of mini PCs has opened doors to distance learning, ensuring students can readily and affordably access educational materials beyond the traditional classroom setting, especially vital in regions prone to snowy seasons.

Prominent institutions such as Northwestern University, George Washington University, and many others have harnessed the power of REACH Media Network's digital signage software and Azulle hardware to disseminate crucial information about on-campus activities, class locations, and weather-related or health concerns. In addition, student and staff information is secured with the use of hardware like mini PCs, protecting any sensitive data.

Unlock the Full Potential of Digital Signage with Azulle's Cutting-Edge Mini PC Devices

Azulle mini PCs offer the performance, memory, and storage to keep signs running 24/7. They support any operating system and content management software, making it easy for you to push campaigns to signs remotely without the need for specialized technical assistance.

Among Azulle's standout offerings is the Ally, its inaugural enterprise-ready Android mini PC, driven by the Qualcomm Snapdragon 6125 series. Additionally, the Access fanless mini PC stick, equipped with the latest Intel processor, empowers your digital signage endeavors, offering your choice of Windows 11 Pro, Linux, Custom Chrome OS Flex, or Zoom. These Azulle devices have emerged as industry pacesetters, highly recommended for their excellence in digital signage hardware.

 REGISTER NOW TO ATTEND!
This AVNetwork Roundtable is specifically designed for decision-makers within corporate enterprises.

A recent survey of more than 4,000 American office workers by Poly revealed that fewer than three in ten employers had either created new collaboration spaces with video conferencing equipment or refitted existing meeting room spaces for hybrid work. Lack of such video facilities is one reason employees cite as a drag on the rate of Return to Office. Meeting inequality between office-based and remote participants is another.

Employers can’t afford to remain uncommitted to creating a positive user experience for employees in the office environment.

Talent management company E.L. Goldberg & Associates estimates the total cost of hiring a new employee can be three to four times the salary of the position. On the flip side, if you can’t retain an employee, the math is easy. A $50,000 employee could cost up to $200,000 to replace. It doesn’t take a degree in economics to know it would cost less and prove to be a greater ROI to invest in the workplace to create a human-centric environment to retain top talent.

According to a recent study by Workhuman and Gallup, “Only 1 in 4 employees strongly agree they feel connected to their culture and only 1 in 3 strongly agree that they belong at their organization.”

THIS THURSDAY, Register now!

This roundtable discussion tackles today’s workplace pain points from the perspective of the employer and employee.

+ Defining meeting equity and why it matters.

+ Ensuring remote participants have the same positive experience as those in the office.

+ How delivering a positive user experience helps attract and retain top talent.

+ The consequence of putting off meeting equality needs and a positive experience.

+ How to gain feedback from your employees to design a human-centric workplace.

+ Tools and technologies that enable meeting equity.

+ Steps to take to upgrade workspaces.

Register now!

Sponsored Content from PPDS

For PPDS, sustainability is a global priority, not just a checked box. It is a priority that we focus on throughout every aspect of our own business, and that we aim to promote, driving forward change in the AV industry. 

As a part of TPV Technology, we also contribute as an active member of TPV Cares. Established in 2022, TPV Cares is a global initiative bringing together the social and environmental initiatives of each of TPV’s business divisions. Together, TPV Cares works with deserving community projects for the long term, supporting both with our audio visual products, and via financial and volunteering contributions. 

These efforts aren’t just on a global level. During a recent webinar, PPDS pledged to donate to two North American nonprofit organizations. Half of the money went to sAVe (Sustainability in AV), which is working to help the AV industry achieve the Sustainable Development Goals adopted by the United Nations in 2015. And the other half went to Trash Turtles, a youth-focused cleanup organization in Florida that was founded in 2020 by then 10-year-old, Caymus Maxson. 

Beyond community support, our sustainability journey, which is underpinned by our accreditations, certifications and compliance, continues to roll. Packaging and shipping are excellent places to embrace conservation principles at the corporate level. For example, PPDS has switched to a single color, soy-based ink for its packaging, which uses 100% recycled brown boxes. There are also significant changes in how much packaging is being used. PPDS has already reduced its use of plastic packaging by more than 98%, with the ultimate goal of eliminating it entirely. And, as we continue to refine our palletization process, we have already achieved more than a 107-ton wood palette reduction. 

As far as products are concerned, PPDS is thinking outside the box to bring new levels of energy efficiency to our displays, never more so than with the groundbreaking new Philips Tableaux ePaper line. This award-winning, 25-inch display takes digital signage in a new direction. Introduced at ISE 2023, Tableaux can display static content in a stunning 60,000 colors, 24/7 indefinitely, without using a single kilowatt of electricity. In fact, it only needs power – just 0.0025 kWh – when the image is being updated. The full color panel offers QHD+ (3200x1800) resolution and a variety of connectivity options, so you can manage content locally or, for even greater efficiency, remotely.   

Why use paper when you can catch the eye of consumers with digital signage? PPDS has already seen strong interest in Philips Tableaux from the hospitality industry. From lobbies to elevators to hostess stands, expect to see this ePaper solution showcasing store hours, menus, and promotions in hotels and restaurants. It is also a popular choice for other vertical markets, such as retail, corporate, government, hospitals, and houses of worship, among others. PPDS is already planning on expanding the product line before the end of the year. 

Sustainability is not just important to PPDS. It’s also impacting the buying decisions in the marketplace. Working with system integrators and end customers, PPDS’ research has shown that sustainability is a top priority for the majority of our customers. For some U.S. companies, documented sustainability efforts are a requirement in the bid process. Adopting sustainable practices is not only good for the planet, it’s good for business. 

About PPDS
At PPDS, we help you to bring the digital to life. We’re part of the largest display manufacturer in the world, TPV Technology. And we proudly hold the exclusive global rights to bring Philips branded digital signage, LED displays, professional TVs and monitors to life. What’s more, we have the innovation to bring that together with complementary hardware and software to build total display solutions that work for you. Philips Tableaux opens a new era of display technology, delivering power-free digital signage for businesses everywhere.

Sponsored Content from PTZOptics

The New York State Unified Court System (NYS UCS), serving as the judicial branch of the state government, has embarked on an ambitious modernization journey to make its 1,540 courtrooms more functional, accessible, and equipped for the digital era. The Courtroom Modernization Initiative (CMI) Team was established in 2019 to actualize this vision; PTZOptics played a pivotal role in the transition along with other key vendors, such as Magewell and Biamp.

A Swift Transition to Virtual Court

The onset of the COVID-19 pandemic in 2020 precipitated a swift transition to virtual court operations. Most court hearings, except jury trials, moved to Microsoft Teams. Despite the successful transition, the delay of jury trials, a constitutional right, became a pressing concern. The century-old courtrooms presented a daunting challenge with their outdated infrastructure that lacked the electrical and network capacity to support modern technology.

Pro AV Technology Modernizes the Courtroom

The CMI team spearheaded the use of audiovisual technology to overcome these limitations. Various innovative solutions were designed and rapidly deployed to facilitate the participation of all stakeholders, which include the judge, jurors, lawyers, and defendants. The courtrooms are now equipped with innovative network-connected cameras, which are used to magnify images in real time on monitors placed in key areas.

The technology deployed included mobile videoconferencing systems, NDI cameras to focus on the witness, Biamp audio mixers, assistive listening devices for acoustically challenging courtrooms, an easy-to-use control system, and NDI encoders and decoders for evidence presentation.

Notably, PTZOptics NDI cameras proved instrumental in enhancing the courtroom experience. They were used to provide "head and shoulder" shots of the witness from over 50 feet away, enabling jurors to observe the witness's facial expressions and body language clearly. Each PTZOptics camera is powered over Ethernet, leveraging the built-in NDI support to provide a single cable installation that does not require electrical outlets or expensive SDI or HDMI video cabling.

Additionally, the PTZ cameras provide the ability to capture multiple areas of interest throughout the courtroom with a single robotic camera. The main controller is able to move the camera to key points of interest using the NDI Studio Monitor application with their keyboard and mouse on standard Windows computers. PTZ camera presets are also used to quickly position the camera automatically on critical areas of interest with the click of a button.

Furthermore, an HDMI camera was initially used in response to the problem of jurors being unable to see the witness's demeanor due to social distancing. However, the thick HDMI wires on the floor posed a safety hazard. The solution was found in NDI technology, where devices allowed for utilizing existing Gigabit Ethernet ports in the courtrooms. The network switch eliminated safety concerns and increased efficiency and control over the devices.

To display the cameras on monitors throughout the courtrooms, Magewell Pro Convert devices are used to convert network-based NDI video to HDMI at each display. This allows a controller to instantly switch the video on each set of monitors independently whenever needed. For example, the controller can quickly show evidence on the eight monitors provided to each jury member.

A Robust, Hybrid Courtroom for All to Participate

The rapid deployment of this innovative technology played a crucial role in speeding up dispute resolution, reducing case backlog, and fostering trust and confidence in the judicial system during these challenging times. By December 2021, NYS jury trial capacity had increased tenfold, from 26 in March 2021 to almost 300, testifying to the project's significant impact.

The ease of use and flawless functioning of the technology were praised by key stakeholders such as Rensselaer County’s chief assistant attorney Matthew Hauf, who described it as instrumental in delivering justice in a timely manner.

The New York State Unified Court System's modernization initiative has showcased how traditional Pro AV technology can seamlessly integrate with Information Technology to create a robust, hybrid court environment that doesn't compromise stakeholder participation. It has demonstrated that even century-old courtrooms can be successfully upgraded to embrace the digital era with a flexible, creative, and tailored approach. PTZOptics played a critical role in this transformation journey, proving its expertise in providing innovative, efficient, and safe solutions for complex challenges in a time-sensitive environment.

Differentiation was one of the big buzz words at InfoComm 2023. Philips successfully stood out from its digital display competition by focusing on key channel partnerships with third-party OEM and software developers as well as sustainability. These initiatives, outlined at InfoComm 2023 by Nick Begleries, PPDS commercial vice president for North America, are part of PPDS’ ambitious plan to accelerate growth and expansion in North America. 

“We offer the advantages of being a display manufacturer with a recognizable name of a big brand, but like a smaller company are nimble and easy to work with,” Begleries explained. Marking the anniversary of PPDS becoming a wholly owned subsidiary of TPV, PPDS brought to InfoComm several stand-out products, all designed with one overarching goal in mind: enabling commercial integrators to elevate their efficiency and success.

Ongoing partnership building with software developers, manufacturers of mounting equipment, and other OEMs are paving the way for simpler, easier deployments of large-format displays. “We want to deliver a full solution, not just the display,” Begleries said. 

The company’s new Wave cloud-based remote display management platform is a prime example. Begleries explained that as an open API solution, Wave enables seamless integration of third-party software so integrators can easily populate a wide variety of custom content across an entire fleet of displays. Plus, integrators can use Wave to remotely diagnose and troubleshoot multiple displays from one convenient interface.

To demonstrate PPDS’ diversification initiative, Begleries introduced the PPDS eco-friendly powerless display, Philips Tableaux. “Philips Tableaux gives systems integrators a completely new type of digital signage and markets to explore," he said. "It utilizes e-Paper technology on a 25-inch display.” 

Begleries envisions applications including colored menu boards and paper-free point-of-sale posters. The fact that Tableaux operates unplugged and without batteries makes it all the more appealing to integrators looking to differentiate or expand their businesses into new vertical markets.

During an exclusive interview with SCN, Begleries explores exciting new initiatives and product development driving the company’s growing influence in North America. A powerless, sustainable e-Paper display and a remote management system for displays lead off the PPDS’ business strategy.

For more information about PPDS and how it’s helping systems integrators grow and differentiate their businesses, please visit PPDS.com.

Sponsored Content from Absen

Direct-view LED displays dominated the show floor at InfoComm 2023, in Orlando, but Absen made sure to stand out from the crowd with several new innovative offerings for commercial integrators. 

“For the last 13 years, we’ve been the number one exporter of direct-view LED displays and we continue to innovate to maintain our position,” Absen’s Jeremy Hall shared during an exclusive interview with Systems Contractor News. “We brought Absen team members from all over the world to connect with commercial integrators at the booth this year.” 

Given the versatility of the Absen line, they had a lot of key information to share with dealers interested in delivering dvLED solutions to a wide range of commercial markets. "Our product portfolio is scalable to fit any space, and creative to be installed in any place—floors, ceilings, or walls,” Hall explained. “We like to say our only limitations are imagination and budget.” 

A prime example of extreme versatility, said Hall, is Absen’s NX display, which is one of the company’s fastest-growing and adopted lines. “It can be adapted for every space and any size, thanks to a variety of customizable panel sizes and pixel pitches.”

One of the most imaginative products highlighted at InfoComm is the Nexnovo NB Series from transparent display, Absen’s sister company, NOVAFACTOR. According to Hall, the 8mm pixel pitch, 4000-5000 nit solution is ideally suited for digital signage in window spaces, such as retail storefronts. It provides a visual punch to engage and inform window shoppers without blocking a view of the merchandise. 

Other showstoppers: Absen’s Pixel Reality Series—great for rentals and virtual production—and its award-winning Clear Cobalt display, which represents Absen’s top-tier line of products and caters to data visualization applications. No matter what an integrator needs, Absen "can provide a full turnkey solution,” said Hall.

During our exclusive interview with Hall, we discover the amazing breadth of products in the company’s expansive LED display line. No matter what the application or the environment, Absen has a solution. For more information about Absen’s display innovations, its key markets, and initiatives going forward, please visit https://absen.com/. 

Sponsored Content from Jupiter

Originally rooted in the manufacture of video processors, Jupiter has successfully expanded its global presence to now include a full range of 21:9 LED and LCD ultra-wide displays. It’s a progression of innovation that Jupiter vice president of global sales and marketing, Justin Shong, fondly relates in an exclusive interview with Systems Contractor News at InfoComm 2023 in Orlando. 

“Over our 40-plus years in the advanced imaging business we’ve continued to pioneer technology and push boundaries,” he said. https://www.youtube.com/watch?v=EMGZrtU2q0o

One of Jupiter’s most recent forays has been in the world of cinematic 21:9 displays, regarded by many as the next generation of imaging for enterprise. “The ergonomics alone make it ideal, enabling multiple video windows to be spread across the display at eye level. "Hollywood has been presenting content on 21:9 screens for 60 years, but now we’re driving it to market as a solution for collaboration and conferencing,” Shong explained. 

For these multi-functional applications, Jupiter goes a step further by partnering with third-party OEMs to offer AV integrators a single SKU when commissioning projects. “This makes mass deployment within a single facility fast and easy,” Shong said.

Several enterprise-focused displays were demonstrated at Jupiter’s InfoComm exhibit, including its third-generation Pana X Pro-series LCD and Zavus Xtreme Pixel Flip chip COB MicroLED. “Both have been designed and refined to support the return-to-work and reimagined work space,” Shong said. 

It’s an important market on which to focus, as corporations are increasingly adopting policies requiring employees to work in office, at least part time. Now, in 2023, more  time spent in the office feels a lot different now than it did a few years ago.  

After working from home exclusively for a long time, employees are less than thrilled to return to the “corporate grind.” Consequently, Jupiter has "designed our newest displays to help companies entice their workers to come back, to give them new technology to enjoy, and make their experiences more enjoyable and productive,” Shong explained. 

The sleek design and exceptional imaging performance of Jupiter’s Pana 5K ultrawide LCD series and Zavus XP LED displays are sure to make any work environment a more enjoyable place to be. During an exclusive interview with Jupiter vice president of global sales and marketing Justin Shong, we uncovered the innovation in large-format displays catering to the needs of corporations—and how these features will help encourage and inspire workers to come back to the traditional office. 

For more information about Jupiter’s evolution, its products, and how it’s helping businesses modernize and invigorate their work spaces one display at a time, please visit www.jupiter.com.

Sponsored Content from Chief

Hybrid work styles won’t go out of fashion anytime soon. As workers move back part-time to traditional office spaces, the need for efficient, high-quality collaboration technology that keeps in-office and remote workers connected escalates. 

At InfoComm 2023 in Orlando, Chief product manager, Dorian Haro, spoke about the challenges integrators have battled when commissioning and deploying videoconferencing solutions—and how Chief’s new Tempo Flat Panel Wall Mount System is streamlining installation and simplifying mass deployments in office spaces. As Haro pointed out during an exclusive interview with Systems Contractor News, the mount has been designed to accommodate all the necessary AV components of a videoconferencing system, neatly organized and hidden behind a wall mounted display of the dealer’s choice. 

To further streamline installation, integrators can populate and prewire the entire system off site, which it particularly important for commercial projects, where access to rooms and time to install is limited. “With Tempo integrators can complete four or five rooms in the time it used to take them to do two rooms,” Haro said. “They can rinse and repeat for mass deployments for greater efficiency and customer satisfaction.” 

If you’re wondering which AV components work with Tempo, Chief has made ordering and commissioning a snap, too. It’s all spelled out so you know exactly which brands are compatible. 

For more information about Chief’s next-generation is driving innovation in collaboration spaces and how systems integrators can implement solutions into their workflow, please visit https://www.legrandav.com/products/chief.

Sponsored Content from Axis Communications

Headquartered in Lund, Sweden, with $1.2 billion in sales annually, Axis Communications, Inc. is the leader in security surveillance solutions. In the U.S. we employ more than 600 employees and operate 12 Axis Experience Centers across the country, so prospective customers and integrators can get hands-on demos of some of the industry’s best surveillance solutions as well as hands-on training courses and use of office space for meetings. 

But we’re not just about video. 

About seven years ago, Axis entered the audio security market with a network horn speaker. Since then, we’ve added a mini-speaker, cabinet speakers, in-ceiling and pendant speakers, and more. With PoE connectivity, installation is simple because you don’t need dedicated audio cables, and the system can utilize existing networks. Audio remains an important focus for security and communications solutions, and our audio business continues to grow dramatically. 

With our AXIS Audio Manager Edge software, which is built into every audio device, we’ve taken the intelligence out of an analog rack and moved it to the speakers. AXIS Audio Manager Edge is a free perpetual license offered in all our speakers and offers audio programming and configuration for systems of up to 200 speakers and 20 zones. AXIS Audio Manager Pro is server or e-license based available for larger, more complex installations of up to 5,000 speakers and 100 zones. 

Both deliver “smart” audio configuration software. You can schedule messages to play at specific times, remotely set up zones and priorities and even remotely check the health of devices by sending a tone to make sure each speaker is operational. Add to that built-in microphones for two-way communications, DSP to ensure the audio is crystal clear, built-in programmable LEDs, PIRs in specific models and I/Os to trigger other devices, and you can see and hear the difference Axis audio offers. Have an existing analog system you’d like to integrate with an Axis network audio solution? No problem, we have migration devices for those applications too … and our open IP platform also allows integrations with other third-party devices and building systems. 

While video surveillance can be a deterrent for unauthorized activity, arguably its strongest use case is as a reactive forensic system in an unmonitored scenario. Basically, once someone has engaged in illegal behavior, video evidence can help identify the suspect and document their activities. In contrast, a surveillance system with a “smart” audio component has proven to be a very effective deterrent. 

For example, call outs in a monitored scenario are particularly effective in deterring criminal activity. What happens if you are in a remote area and you hear someone say, “You are not authorized to be in this area and you are under surveillance?” Chances are you will look right at the camera, providing security personnel with a clear view for identification. Then, you’ll leave—quickly—because you know your potentially criminal behavior is being documented and authorities will likely be called. 

Sometimes, proactive audio deterrence is less about preventing criminal behavior and more about modifying bad behavior. In one hospital, for example, nurses were using an emergency exit as a shortcut for leaving the building during a break. Every time that door was opened (or, worse yet, propped open), it provided an opportunity for unauthorized personnel to enter the building. 

Plus, security was notified and were required to make sure the doors were secured every time. Considering the frequency with which nurses were using the emergency exit, it became a tremendous time burden on the security team. 

Audio call outs solved the problem. When a person triggered the speaker’s integrated PIR, they were instructed to use an authorized exit via a live or recorded announcement. With the vocal warning, improper use of the emergency exit was reduced to practically nothing. That translated to real cost savings and improved safety, and let security focus its attention on other areas that required it. 

Whether the message is prerecorded or live (accentuated with a description of clothing or other identifiable traits), audio call outs turn a reactive forensic security system into a proactive deterrent solution. From criminal behavior to parking violations, an audio component as part of an overall surveillance strategy can deter bad behavior before it happens. Plus, live monitoring of audio and video surveillance can deliver recurring monthly revenue (RMR) opportunities for integrators. 

Axis network audio solutions are perfect for public address and intercom applications as well. Whether used for paging, scheduled announcements, alerts, mass communications, marketing messages, background music, or more—you can count on reliable, clear, and secure sound. With Axis, you get communications by day and proactive security by night. Learn more by visiting our website or contacting your local Axis representative at 800-444-2947. If you are attending InfoComm, visit us at Booth #5450 by scheduling a booth tour, or stop by for a chance to win an Axis camera, speaker, and software license.

Guests that visit the OASIS immersion in Montreal, Quebec, are in for an artistic, VR treat. Eight stories are brought together in a story that focuses on courage and empathy on an international scale in the transformé exhibit. 

[9 Large-Venue Projectors and Key Features Experts Recommend as Live Events Return] 

Using both projection mapping and VR technologies, adults and children alike are taken on a tour of several galleries—like challenges that help us grow, the crossroads of place, and a renewed outlook emerges—spanning countries from the United States to France to Japan. 

[Check out These Massive 3D Immersive LED Experiences]

The 80-minute trek through VR, projection-mapped art was originally designed for virtual reality headsets. Now, the OASIS immersion brings it to life for guests to enjoy of all ages. 

Go ahead and see for yourself.

Nearly twenty-five years ago, like most women I know, I fell into the AV industry. I knew very little about technology and chose the job simply because it was the highest-paying job I could find at the time. I worked my way through various roles—admin, marketing, inside sales, territory sales, business development—pretty much anything sales and marketing related I could get my hands on.

When I started, there was no talk of diversity, equity, or inclusion in the workplace. Forget about equal pay and all that “fair” stuff. There were many times my male counterparts received better pay for equal work (once I had an HR manager send me someone else’s offer letter by accident confirming my suspicions) and I was passed over for positions offered to men who did not have the experience I had. When I looked around the boardroom or office, there were very few women, let alone women in executive roles. It left me a bit frustrated and uninspired, wondering what I was doing in this industry. I lacked role models and mentors to get me where I want to be in my career.

Sometime later I learned of this women’s group that was meeting and I was encouraged to attend one of the meetings. To see a room full of women all “in the industry” was incredibly encouraging for me. From that moment, I was all in!  I attended AVIXA Women’s Council meetings regularly and became friends with the regulars that came to the meetings. I learned so much about myself and grew, both personally and professionally.

At the meetings we tackled topics like unconscious bias, DEI in the workplace, and anti-harassment. We also had workshops on boosting our social media profiles and tips on how to negotiate salaries. These were topics I had never heard before. But one of the things I learned which truly shocked me was just how few women there were in the AV Industry—14 percent. That number still rings in my head, only 14%. An article released at the end of last year by Peter Hansen and Joé Lloyd with AVIXA, Pro AV: Are Women Fully Welcome?, puts the number even lower at only 13%. Another source in the article cites the numbers at a staggering 11% for the US and only a mere 6% for the rest of the world.

Numbers like these have become less shocking the longer I am in the industry and co-chair to the council. Fortunately, it is not all doom and gloom. Quite frequently I am asked the question, “How do I hire more women for my available roles?” I answer with things I have learned in my countless conversations about DEI, “Does your job description speak to women?” If your outdated job description includes verbiage like ‘must be able to lift 50 pounds’, you may not attract female applicants. Another question I ask, “Where are you advertising your job openings?” Using a network of women, like members of the AVIXA Women’s Council, could help find a female applicant. The desire to hire women is there. Try thinking outside of that old box and into new, innovative ideas.

The other thing I think the industry still struggles with, is promoting women to more senior roles. I once worked a job where there were many women at the company. While that is all well and good, I did not see one woman in a role above director. Mind you, this was a large company, and I believed the expectation was there to see a woman in a more advanced role. This was difficult for me at a time as I was looking for female role models in the industry. Change is slow but happening. I now work for a company, QSC/Q-SYS, where the landscape is different. Three of the seven VPs, or Forty percent, are women. While this is certainly not the norm in an industry lacking in female representation, it provides me hope that this can be achievable at other organizations, but there must be a desire by these other organizations to accomplish this goal.

One other very important aspect in all this is mentorship. The AVIXA Women’s Council, and organizations like this, intentionally (by providing mentorship programs), or unintentionally (by gathering a group of women in one centrally located meeting), are a place for women to find mentors and provide mentorship. Seven years ago, when I attended my first AVIXA Women’s Council meeting, I did not know I was meeting women that would shape my career. I can wholeheartedly say that I would not be where I am today in my career without this mentorship. I learned skills and developed a network of like-minded women that propelled my career. Today, I am thrilled to chair an organization that helped me succeed so that I may return the favor to so many other women in the AV industry. On this International Women’s Day, I celebrate all the women, and men who support us, on the journey. Are we there yet, no. But I believe in a future where women are a higher representation of the industry. We do this by continuing the conversations to affect the change we want to see in the AV industry.

International Women’s Day (IWD) is held annually on March 8, and this year’s theme is #EmbraceEquity. According to IWD organizers, “The aim of the IWD 2023 #EmbraceEquity campaign theme is to get the world talking about why equal opportunities aren't enough. People start from different places, so true inclusion and belonging require equitable action.”

I’ll start by breaking down the differences between equity and equality, because the two are most definitely not synonymous. Equality, in its simplest definition, means that all things are equal. Equality is what we strive for when it comes to women in the workplace. Equity recognizes that each individual has a different background and there are different circumstances surrounding each situation; when we recognize that and factor it in, we can allocate the resources needed to ensure the playing field is level and we’re able to reach equality.

Let’s say I have two employees who are expected to perform a task on a ladder. One of the employees is about a foot shorter than the other. If I gave them each the same ladder, the shorter employee would not be able to perform his/her task. If we factor in the concept of equity, I would give the shorter employee a higher ladder, and he/she would be on a level playing field and able to perform the task in the same way as the taller employee.

So how do we embrace equity for women in the workplace? First and foremost, we must acknowledge that sometimes things are not equal for men and women at work, especially in terms of the very real wage gap. Sadly, the gender wage gap has not changed much in the last 20 years, according to a recent study by the Pew Research Center. In 2022, women earned an average of 82% of what men earned, according to the analysis of median hourly earnings of both full- and part-time workers; I should also note that this wage gap is even larger for women of color.

Prioritizing wage equality is, in my opinion, the most important part of embracing equity. At AV Chicago, we don’t pay the minimum wage, we pay a living wage. This means that our employees should be able to afford adequate shelter, food, and other necessities; the goal of our living wage standard is to allow employees to earn enough income for a satisfactory standard of living.

[ WAVIT Establishes Speakers Bureau to Elevate Women in Pro AV and IT ]

I also believe in removing the stigma around discussing wages with colleagues. For too long, women have shied away from discussing their finances; it was viewed as taboo or rude. But discussing our pay with our colleagues across the industry helps us understand what the market value of our roles are and helps to close the wage gap.

Next, company leaders should take an honest look at the amount of equity and equality in their workplace. Some questions I like to ask my team and other leaders, specifically in terms of gender equity and equality include:

Are you actively recruiting women in the places they are looking for jobs and have you done your best to remove gender bias from your job descriptions? Men and women approach their career moves very differently both in terms of where they look and what they value. For example, the Harvard Business Review’s Language Matters Report, research showed that 44% of women would be discouraged from applying to a job if the description included the word “aggressive.” We need to be proactive in ensuring we’re more inclusive.

Do we have a maternity/paternity leave program in place? Sadly, the U.S. is the only advanced economy that does not guarantee paid maternity/paternity leave for workers. Ensuring your company has a solid policy to allow new parents—both mother and fathers—to spend time with their new child is not only the right thing to do, it can actually attract more workers to your talent pool.

Are you polling your employees to get their take on your company’s DEI efforts? Sometimes leadership has a very different view of equity in the workplace than the rest of the company. Have an open door policy that allows employees to speak their minds and be sure to send out anonymous surveys where they feel like they can freely express their opinions on—and provide suggestions about—your DEI efforts and policies.

You understand equity is important, but how does equity benefit your business? Besides having the ability to attract top-tier talent, it also impacts the bottom line in the best way possible. According to a 2020 study by McKinsey & Company, “companies with more than 30 percent women executives were more likely to outperform companies where this percentage ranged from 10 to 30, and in turn these companies were more likely to outperform those with even fewer women executives, or none at all.”

By creating more gender equity in the workplace, you are not only doing the right things morally, you will see financial returns—and you can’t beat that combination.

Stadium design philosophy has long been a case of "bigger is better," with professional and college teams alike playing a game of one-upmanship when it comes to increasing capacity. But cramming in as many general admission seats as possible is no longer what makes a venue outstanding—or profitable for its owners.

The competition for capacity has shifted to a competition for enhanced venue experiences, upgrading the traditional sit-and-stay model of general admission.

With fans demanding more from live events, providing a fun, engaging experience is key to attracting attendees—and a contributing factor in whether they return. And every experience is an opportunity for the venue to boost revenue.

These experiences might feature bespoke fan-interactive brand activation, in-game entertainment, VIP hospitality, lounges and clubs, comfier and wider seating, exclusive access to food and beverage options, in-seat ordering, fan zones, pre and post-game gatherings, or high-end audio and visual technologies.

Creating Tiers of Premium Venue Experiences

The entire concept of a premium experience is being redefined in today's stadium, which has evolved from the old "corporate" offering of expensive, one-dimensional suites (which were limited in number). Now, multitiered options are available to all visitors. Throughout a venue there are a multitude of ways to deliver premium experiences that increase customer spending.

With the majority of ticket holders being general admission, venues now encourage fans to arrive early and stay late to socialize at stadium bars, restaurants, or designated fan zones, both inside and outside the building. Large, high-definition LED displays—installed wall-to-wall in these spaces—entertain fans with live sports broadcasts, fantasy scores, and sponsor messages. The longer guests stay, the more likely they are to purchase food, beverages, and memorabilia.

As a focal point in social areas, LED displays are an ideal way for stadium operators to keep fans in the know. Besides venue information, on-screen content can also be tailored to promote special deals, advertise team stores or other food and beverage options around the stadium. And they're a great opportunity for brand sponsors to reach a targeted audience.

Citi Field, home of the New York Mets, recently added over 300 Samsung screens throughout the concourse and suites, which provide 100 channels of sports and entertainment content. Another 1,000 Samsung screens are scheduled to be installed and deployed in 2023. These displays upgrade the static experience to a dynamic one while creating more opportunities to sell ad time to sponsors.

At SoFi Stadium in Los Angeles, CA, a first-of-its-kind indoor-outdoor building design breaks away from the traditional model of confining fans within the venue for the duration of the event. SoFi Stadium's open-sided design encourages visitors to roam so they can explore the different experiences located around the venue. Thanks to a combination of Samsung's 360-degree, dual-sided Infinity Screen—the world's biggest stadium screen—and clever sightline architecture, fans don't have to wait until a break in the game to grab a snack or drink. They can still see the on-field action on the display while they walk the open concourses.

Now, general admission ticketholders get to enjoy a premium experience, too, which they'll return to to enjoy again.

VIP Hospitality and Beyond

For most modern stadiums, the largest chunk of revenue comes from the smallest section of seats. Suites and boxes may be a tiny percentage of the overall capacity, but VIP hospitality is big business. Displays play an important role in the luxury suite experience. Outside the suite, digital signage provides a clearer and more high-end way of addressing a room. And inside the suite, screens can display personalized welcome messages, as well as targeted brand content. In-suite HD displays allow visitors to host business events while freely enjoying the VIP environment—and staying connected to the game. VIP guests enjoy large sofas, in-suite bars, and access to exclusive camera angles of the field, complemented by powerful audio.

Exclusive clubs and lounges are another tier that entices guests to buy a once-in-a-lifetime experience. Tunnel clubs—where fans can get up close to players as they exit and leave the locker room—post-game player visits, end zone nightclubs, and cabanas or on-field terraces are just a few examples. Integrated technology in these areas can make visitors feel even more special—with individual screens on seats, such as those at Hard Rock Stadium in Miami, or private parties where they have their own designated screens to enjoy.

Major League Soccer is also flying the flag for inventive premium VIP experiences. As the league expands, new and established teams alike are focused on creating exciting venues that are comfortable and sociable. VIP suites provide access to exclusive catering, and for even more fun, sponsors such as drink companies provide special offers—like free drinks or discounted items—that are activated when the team scores.

For premium venue experiences, the ceiling is as high as the operator's creativity. At professional and collegiate stadiums alike, demand for these enhanced experiences is growing. Complemented by the latest displays and connected venue technology, premium event experiences battle the convenience of the couch—and offer a more sociable, shareable game day that can't be found anywhere else. Visitors are ultimately happy to buy a ticket to be a part of it.

Find out more about how you can leverage fan data to drive the next generation of live events and audience engagement in this free guide. And discover specific LED signage solutions for live events and sports that can help you redefine the venue experience—delivering the convenience fans want and the moments that will keep them coming back for more.

Sponsored Content from Chief

So really, do you want to know what makes Chief’s new TiLED Web Tool so cool? In much more than a demo, Luke Westin, senior product manager for its Chief brand, and Greg Bozoian, digital product manager for Tools & Self Service at Legrand|AV answer the questions about the differentiators that set the TiLED Web Tool apart from the rest.

“This self-service tool is a major upgrade from our current configurator. It’s now simple to lay out the video wall design, download specifications, drawing packages and order parts needed for your next installation,” says Westin.

The interactive web tool gives users the freedom to enter room dimensions, add room backgrounds or upload images of specific spaces to personalize virtual environments.

Who has ever heard of getting drawings in minutes instead of days?  “Our goal is to increase speed of delivery with automated online file generation,” Westin explaines. “Design and specification files are delivered within minutes, when the industry standard can take days or weeks.”

Check out the video to hear more details about Chief’s new TiLED Web Tool and see a demo.

About Chief

Legrand | AV brands create amazing AV experiences through innovative solutions and exceptional service. As industry leaders and partners, our brands unite to form a union that is greater than the sum of its parts to provide a comprehensive offering that connects people through technology in education, corporate, house of worship, government and more. We are committed to a culture of sustainability both globally and locally.

Sponsored Content from Ashly

In the latest edition of AV Network’s Tech Talk, AV Nation’s Tim Albright catches up with Ashly Audio’s Bob Tamburri to discuss the latest innovations from the company, including the FX Series amplifiers, which feature wireless connectivity and intelligent DSP, the recent upgrades to Ashly’s AW Series speakers, and more.

About Ashly

Ashly Audio was founded in 1974 by Billy Thompson, a maverick engineer who inspired a group of friends to redirect their talents for sound engineering toward the manufacturing of durable, affordable, and above-all innovative pro audio. We’re still in the city where we began, scenic Webster, New York, near Rochester. And many of our employees have been with us for 30 or more years!

Ashly was quick to recognize early on that there was much more to sound quality than standardized coding and fancy filtering algorithms. It was Thompson’s passion for designing and building these components, his commitment to focusing on functionality, musicality — and most of all reliability — that cemented Ashly’s enduring legacy in live sound and fixed systems.

We have kept up with the times, fully exploiting digital signal processing, DSP software, networking, iPad® control, and Dante® to provide truly state-of-the-art equipment.

But whether it’s a 3000-watt power amp or a digital matrix processor, one thing has always remained constant: our sheer, bullet-proof reliability. Few other companies can claim that their amplifiers and analog gear are still in active operation after 30 or 40 years. We can. Occasionally one comes in for new capacitors and a thorough cleaning.

Which brings us to another Ashly plus: We provide a level of service that our competitors can only dream of. You will never get told that “we don’t make parts for that model anymore.” We support our customers like no other manufacturer. Try us and see!

We published them, you read them. In case you missed it this week, here were the five most-clicked stories from Systems Contractor News and the AV Network.

USB Type-C: One Port to Rule Them All

Although USB Type-C is one of the most sophisticated and flexible payload and power connectivity ports offered today, it is perhaps the most misunderstood consumer and commercial AV interface to date. This tiny connector’s marketplace momentum is unprecedented, expected to surpass $127 billion by 2030, according to Future Market Insights. Driving its adoption is the industry-wide move toward USB4 and Thunderbolt. The goal of this article is to provide AV professionals some clarity and foundational knowledge on USB4 and USB Type-C.

Keep reading about the future of USB.

15 Hardware and Software Solutions for AV Control

From intuitive capacitive touch panel interfaces, software-based control platforms, a a new era of networked microphones, extending DisplayPort 1.2 signals up to 200m over a single LC multi-mode fiber, hardware or software gateway over the internet for remote configuration, management, and control, artificial intelligence–to provide a simple and convenient way to manage audio, a solution for powering and protecting AV systems, extend a 4K HDMI source up to 328 feet to a 4K display, a virtual control appliance, highly reliable, efficient, and robust enough to support 1000s of devices, perform tasks, schedule tasks, and execute tasks by batch, distribute up to 4K @60Hz, efficient installations with all the advanced customization,  ultra-flexible 1080p transmitter and receiver pair, and instant collaborating without additional computers. 

Cindy Davis looks at these 15 products are designed for the control of AV. 

Large-Venue Projectors: Key Features for Presentations in Big Spaces

Do not adjust your screen... or your projector. Yes, our readers loved this story last week, but it is the story that keeps on going.

Live events, one of the verticals hit hard during the pandemic, are starting to see people come back. A lot of people. As COVID-19 restrictions continue to be lifted, guests and attendees are excited to be back in their element, whether it is a house of worship, music festival, or conference. 

Experts from Optoma, Epson, and Sony give their advice on what to look for, and try to settle the great LCD vs. DLP debate.

Inside DTEN’s Philosophy, Product Design and Road Map

AVNetwork recently sat down with two DTEN executives to learn about the company’s philosophy and how that translates into its product offerings. In brief: it’s all about creating collaboration equity through easy, affordable, all-in-one devices.

Keep reading for this exclusive inside look. 

5 Takeaways from the AV/IT Summit 2022

The 2022 AV/IT Summit was held at Citi Field in Flushing, NY. The home of the New York Mets is amid one of the most extensive technological upgrades in all MLB, an upgrade that will continue to evolve throughout the season and into next.

Some of the Pro AV and IT industry’s most knowledgeable sources joined AV Technology’s Cindy Davis and SCN’s Mark J. Pescatore to take a look at where AV and IT are headed and some of the challenges to get there.

Take a look at what we learned in NYC.

With the Great Resignation predicted to continue for the next for two to three years, it’s clear that now is the time for businesses to wake up to the importance of attracting and retaining  the best talent. Since its wide implementation over the past few years, many employees no longer see hybrid working as an added benefit—they expect it. However, for businesses to benefit from the hybrid model, employees need to be equipped with high quality technology—allowing them to stay engaged and productive.

Although offering hybrid working is now crucial to attract employees, 65 percent of employers are concerned about workforce management issues that will occur when switching to a permanent hybrid model. When equipped with low-quality tools, this hesitance is understandable; jolted video, fuzzy audio and a lack of visibility can all reduce the quality of collaborative work and cause employees to disengage from tasks. However, by upgrading old tech and providing employees with intuitive tools – hybrid can be more powerful than ever.  

We know happy employees are engaged ones, with research from the University of Oxford finding that happy workers are 13 percent more productive. To maintain this productivity while teams work remotely, technology is key. Whether that be by using AI integrated cameras to lock on to a speaker, blending remote and in-person meetings with video conferencing systems or simply by offering headsets that help employees be heard: engagement is crucial for warding off the Great Resignation.

[ Logitech's Roadmap to IC22 ]

All Eyes Engaged

When teammates are split between in-office and remote, it’s important to invest in technology that enables everyone to be seen and heard clearly, to keep meetings productive—something which can be tricky when operating with glitchy technology. What’s more, great technology should be seamless. We’ve all been in meetings where precious minutes are wasted trying to connect technology, but systems with one-click joining and compatibility with multiple devices can avoid this. In a meeting room,  this can be achieved by installing cameras that are simple to use, and automatically focus on the speaker of the meeting such as Logitech’s Rally Camera and Rally Bar. With the touch of a button, colleagues can connect wherever they are and with the ability to zoom in to a specific presenter in the room they can better connect and engage with each other. With such technology hybrid experiences are the same, if not enhanced, quality as in-person meetings.

[ Valens Semiconductor, Logitech Collaborate to Simplify Videoconferencing Deployments ]

Collaboration is King

As a step beyond video conferencing, other innovative collaboration solutions are now being developed too. For example, Logitech’s AI-powered whiteboard camera Scribe enhances hybrid collaboration between colleagues for in scenarios like brainstorming and creative planning. While online sticky note apps can help with this, there’s nothing as collaborative as grabbing a pen and drawing out ideas on a whiteboard. With its simple-to-use design and enhanced integrations with Microsoft Teams Rooms and Zoom Rooms, Scribe gives those not in the room a clear, real-time view of the whiteboard. Using built-in artificial intelligence, it can render the teacher transparent, so those working remotely can see the whiteboard without obstructions, and it automatically enhances the colour of markers, so the content is easier to read and even has the ability to detect non-digital content like sticky notes.

This type of technology can help to ensure that all employees, whether remote or in-person, get the same quality experience. If there is a divide between the two groups of people, for example with only in-person team members being able to see and write on a whiteboard during a brainstorm, projects can become disjointed, and remote team members can become disengaged. Hybrid working requires strong team collaboration, and by investing in their ability to collaborate, businesses can ensure they’re doing their bit to ensure productivity in the hybrid work environment.

[ Logitech RightSight2 Levels the Playing Field for Hybrid Workers ]

Keep the Noise Down

Muffled microphones, noisy backgrounds and cavernous meeting rooms are all audio issues that can significantly reduce the quality of hybrid working and affect both collaboration and engagement.  For example, headsets with poor noise cancelling can let in audio distractions that can disturb the flow of work and frustrate and stunt productivity.

To combat this, headsets with noise cancelling ability and high-quality audio drivers, such as the Zone Wireless, allow workers to embrace the freedom that hybrid working offers and set up their workplace anywhere without fear of distraction. Clear microphones will also help them be heard in meetings, again increasing engagement with their colleagues and tasks. 

With the right technology, it’s possible to overcome the potential barriers of not having everyone in one room, and ensure employees feel that they’re contributing the same whether in-person or remote. Using high-quality meeting room cameras with intuitive controls and utilising other innovations in AV technology is just one of many means to keep your employees happy, confident, and valued at work.

Sponsored Content from Da-Lite

This month’s SCN Tech Talk is all about SightLine — the new cable-drop feature from Legrand that makes the projection screen virtually float in your room when in use and completely disappears when not in use. Join AV Nation’s Tim Albright as he discusses the possibilities this new tech offers with Brian Schwartz, CTS, Product Manager – Electric Screens at Legrand.

About Da-Lite

Da-Lite has been designing and innovating projection screen solutions since 1909 to become today’s leading producer of high-quality commercial and residential projection screens. 

Distance learning has been around a long time, but recent events have made it mandatory for schools at every level to be able to conduct all manner of school business remotely when needed. Distance learning is fast becoming a permanent option at many schools—at least as a hybrid option—so it has become important for institutions to improve their networked audio accordingly.

While some colleges and universities already had state-of-the-art AV systems in place, many did not. When the pandemic hit, the priority was installing any system that worked. 

Now, 18 months later, schools—both higher ed and K-12—are looking to install technology that can improve audio intelligibility and meet all their needs in a more permanent capacity.

Know What Schools Are Looking For

The best way to service schools is to understand their needs. Sound quality is first and foremost, but easy installation, ease-of-use, and contactless functionality are all important. Schools’ IT departments are taking on more responsibility, and they might not be familiar with the newest AV technology. A good partner must help them understand the competitive offerings.

[ Audio Advancements and Sound Strategies for Hybrid Learning Spaces ] 

Academic institutions have a huge need to build out their classrooms with remote learning capabilities, from advanced UC systems with integrated lecture capture to an instructor in the room teaching the entire class remotely. There’s an increased need for high speech intelligibility and high audio fidelity within these environments so students stay engaged and understand the content.

Additionally, schools are doing their utmost to keep students and staff healthy and safe. For in-room systems, there is increased demand for sharing information wirelessly to minimize physical contact with potentially contaminated shared devices like keyboards and mice.

Keeping the Focus on Education, Not on Technology

When working with schools, the vendor’s mission should always be for the technology to blend seamlessly into the background—allowing educators to stay focused on teaching instead of on their AV equipment.

Classrooms increasingly require flexible, high-performance microphones and loudspeakers. The latest ceiling microphones provide voice tracking (Beamtracking, a Biamp trademark) technology that maintains a consistent audio quality for remote participants regardless of where the person speaking is situated. For example, if a teacher is facing away from the microphone, perhaps writing at the whiteboard or moving around the room, remote attendees still experience consistently clear audio. An added benefit of Beamtracking microphones is that they don’t require lobe aiming, saving significantly on installation time.

[ Biamp AV Solutions Support Hybrid Learning ] 

From the network aspect, port count on network switches and cost per port is a significant way to look at project costs; the more ports that you’re using, the higher the system costs. Some of Biamp’s products, like the new TesiraFORTÉ X line or TesiraCONNECT, can power all the devices in a learning space so only a single port is required on the infrastructure switch for control and monitoring of the entire room.

We’ve seen some universities expanding their audio capabilities even further. Using a product like Biamp’s Crowd Mics—an audience engagement tool that allows students to use their smartphones as a microphone that connects with the room’s loudspeakers—creates a consistent audio experience in which students can be heard clearly from anywhere in the room. Remote participants can also use their smartphones similarly to speak to the rest of the class or text questions to the instructor.

[ Biamp's Rashid Skaf on the Company's Future ] 

An Eye Toward the Future

The past year and a half clearly demonstrated that the future of education requires greater emphasis on AV solutions, whether students are in the classroom or joining remotely. New modes of learning require a much more robust AV system design than in the past, and these AV investments will provide a seamless classroom experience no matter where students are located.

John Urban is product marketing manager at Biamp.

This article originally appeared in the November 2021 issue of SCN. Click here to read more stories from November 2021.

At last month’s InfoComm Sneak Peek virtual event, which is available on demand, Samsung's Linda Braun participated on a panel called “Classroom of the Future” that examined the types of hybrid education tools classrooms need to succeed. Here, Mark Quiroz, vice president, product marketing, Samsung Electronics America, provides additional insights into what digital signage can do to help today’s professors and students.

How has digital signage evolved to meet the needs of campuses since the pandemic began?

Mark Quiroz: The increased reliance on hybrid learning in recent years has challenged our industry to introduce technology with functionality that enhances learning and can be incorporated seamlessly into existing classrooms and other learning environments.

Education-specific digital signage products such as digital flipcharts and interactive whiteboards have seen remarkable advancements that focus on engaging students regardless of whether they are physically present in the classroom. These updates include increased flexibility and connectivity to accommodate existing infrastructure as well as the capacity to transcribe valuable classroom discussion in real time for instant recaps.

These few examples are just the beginning as we continue to explore this creatively stimulating industry and discover how signage can further contribute to impactful educational experiences.

How have digital signage technologies found their way into the classroom?

Having proven to be a supportive tool for instructors and an interactive learning experience for students, interest in digital signage in the classroom has certainly increased over time, as have its benefits. Even if you eliminate the increased reliance on digital offerings brought on by the pandemic, display technology has long been redefining what interactivity in the classroom can look like. Distraction-less tech that is easy to use, install, and maintain while remaining impactful is more possible than ever for educators. Sparking active learning and increasing student productivity, these technological solutions are leading the next evolution of education technology with their exceptional collaboration tools.

[ Samsung's Mark Quiroz on Education Solutions in the Changing World ] 

What digital signage collaboration technology is now available for both educators and students?

Samsung’s interactive displays captivate and integrate with leading educational platforms to act as an extension of the classroom and give students and teachers simpler ways to make sure their voices are heard. The Samsung Interactive Display Flip 2 is an intuitive, easy-to-use digital whiteboard that is paving the way for a new era for classroom learning. Its features include immersive touch technology, easy document access/editing and synchronized screen viewing. Helping students learn to work together in new ways, the Flip elevates their learning, engagement, and safety at school through the use of brilliant display technology.

[ Product Review: Samsung Flip 2 ]

As classrooms resume in-class lectures, what role do you see digital signage playing in the future?

Whether it’s connecting those miles apart or improving communication in person, digital signage is here to stay both inside and outside the classroom. The possibilities are endless, from video walls to indoor/outdoor interactive displays, with a common goal of creating an environment that fosters creativity and collaboration in today’s schools. Investments in digital technology is an effort toward creating a limitless experience in classrooms—for both students and instructors. In an increasingly hybrid world, signage technology is empowering the education community to take student engagement to the next level.

[ Distance and Hybrid Learning Trends in Higher Ed ] 

In our series of #InfoCommInspo blogs, we're getting inspired by InfoComm 2021 exhibitors and learning what trends they expect to see at the show—plus a special sneak preview of what they'll show in their booths.

Q&A with Ken Eagle, Vice President of Technology, Hall Technologies

What about InfoComm inspires you?
Ken Eagle: Since its inception, InfoComm has been synonymous with innovation. It gives the industry a platform, on a massive scale, to energize attendees and motivate exhibitors to develop the “next best thing” through experiencing the latest innovations firsthand. This year, InfoComm also highlights the importance of human connection. Being able to reconnect with colleagues, customers, friends, and other industry professionals after nearly two years is something the industry is anxiously awaiting.

What is the most exciting trend you expect to see at the show?
Escalated to the forefront by the pandemic, unified communications technologies now permeate nearly every vertical that AV touches. We expect to see innovation in this field and new collaboration between products, technologies, and manufacturers.

[ AVNetwork Tech Talk with Hall Technologies ]

How will your solutions inspire integrators?
Hall is dedicated to inspiring integrators through action. We have invested heavily in reinforcing our commitment to engineering innovative technology that will disrupt the “the way it has been done” mentality. Our new hardware solutions will easily integrate with our new software to create seamless AV ecosystems and a better end-user experience. These will allow integrators to expand, create workflow efficiencies, and add new revenue streams that might not have been previously available.

How will your solutions inspire tech managers?
Over the past few years, we’ve witnessed a trend in the convergence of multiple communication technologies into fewer combined solutions. Hall has answered this call by launching solutions that will allow tech managers to deploy and manage their systems’ assets over one communication medium. Lead by arguably the industry’s most powerful cloud-native control platform and asset management tool, Hall Technologies will help position tech managers for greater success and further elevate their importance in the market.

To learn more, visit Hall Technologies in Booth 5474-MR at InfoComm 2021.

InfoComm is giving our readers a free Exhibit Hall pass to the show! Use VIP Code "FUTURE" to redeem your free pass. Click here to register.

For the latest show updates, visit our InfoComm 2021 hub.

In our series of #InfoCommInspo blogs, we’re getting inspired by InfoComm 2021 exhibitors and learning what trends they expect to see at the show—plus a special sneak preview of what they’ll show in their booths.

What about InfoComm inspires you?
David Missall: I look forward to InfoComm every year. It is always time well spent meeting with existing and new customers, talking about upcoming projects and discussing solutions. Not to mention seeing what the latest trends are in our industry. I think this year is of particular importance, because although we have all learned how to operate and collaborate remotely with our customers in the last 18 months, there is no substitute for the higher level of collaboration and critical thinking that takes place in a face-to-face conversation at a trade show booth or business dinner.

What is the most exciting trend you expect to see at the show?
I am really interested in the growth and innovation happening around AV as a Service (AVaaS), also known as managed services. As we look at the increase in hybrid systems for the business and education markets, and campus-wide networked solutions, customers are looking for seamless support from integrators and manufactures alike. Now more than ever it is crucial to preempt the problem before its starts, and these cloud-based managed services platforms are becoming a popular solution for this challenge.

[ Sennheiser Readies Business, Education Solutions for InfoComm 2021 ] 

I am also interested to see what the latest innovations around AI for videoconferencing are. We are seeing more capabilities for remote room management and analytics than ever before. Usage analytics for the classroom and meeting space can help us learn to design a better product from a manufacturing standpoint and design a better room from an Integrator or consultant standpoint, while continuing to make hybrid environments more conducive to collaboration and authentic exchanges for the end user.

How will your solutions inspire integrators?
One of the benefits of Sennheiser’s audio solutions is our brand agnostic approach. We have honed wonderful partnerships with other manufactures and platform providers so that our customers don’t have to rely on one ecosystem, but can scale in any direction as needed. For instance, our TeamConnect Ceiling 2 Microphone (TCC2) is compatible with multiple external DSP and controller manufacturers including, but not limited to, QSC, Extron, Bose, Crestron and 1 Beyond. With this, the TCC2 is also certified for software platforms like Microsoft Teams and Zoom.

[ 6 Reasons You'll Love Sennheiser's Evolution Wireless Digital ] 

How will your solutions inspire tech managers?
Sennheiser is known to be best-in-sound across all product categories, and excellent audio quality is paramount in the hybrid world we work and learn in now. But we don’t stop there, we also make our products as easy as possible to integrate into an AV design and enable monitoring of those devices in real-time over a campus-wide network. Our easy-to-use Sennheiser Control Cockpit Software provides a global overview of all network-enabled Sennheiser compatible devices, from our TeamConnect Ceiling 2 microphone, to our SpeechLine Digital Wireless solutions and more. We have created an ecosystem that can grow and scale with the customers’ needs, giving reliable monitoring and feature access to each device.

To learn more, visit Sennheiser in Booth 3546 at InfoComm 2021.

InfoComm is giving our readers a free Exhibit Hall pass to the show! Use VIP Code “FUTURE” to redeem your free pass. Click here to register.

For the latest show updates, visit our InfoComm 2021 hub.

At last month’s InfoComm Sneak Peek virtual event, which is available on demand, Ken Eagle, vice president of technology for Hall Technologies, participated in the panel discussion “Classroom of the Future,” which identified certain technologies hybrid classrooms should have in order to be successful. We followed up with Eagle to get additional insights about what pro AV tools will most benefit today’s students.

AVN: What are the current trends you are seeing in higher-education classroom technology?

KEN EAGLE: There are several, including:

UCC (Unified Communication and Collaboration): UCC brings together many types of communication technologies and allows them to interact with each other so that learning can happen freely and organically. It allows hardware and software to merge seamlessly, without the learner or the teacher even knowing that it is happening. For example, bringing together Zoom, Teams, and others in coordination with AV and USB devices in a room or across rooms.

HyFlex Learning: This includes both synchronous and asynchronous learning, meaning both in-room and remote students participating in a shared learning system. It requires advanced technology to pull it off effectively, and it is import because it creates a better solution for our customers, the learners, and the teachers.

Addition of USB-Based Equipment and Peripherals: USB allows teachers and students to connect interactive electric learning devices so we can share information more easily and enjoyably.

[ Video Tools for Hybrid Learning ]

With so many institutions returning to in-person learning after a year away, what can technology do to enhance the safety classroom?

Technology can help by reducing the need to touch shared surfaces. This can be done in several ways:

By installing equipment that can auto-sense a live signal and then send commands to power on all the room devices and ready systems for use.

Equipment can be installed with an auto-switch between presenters so that no one has to touch a remote or buttons on a switch.

QR are codes a great way to reduce contact with shared surfaces. A room user can a scan a QR code using their own handheld mobile device. This will load the room AV control panel on their device so that they can control the room from the safety of their own personal device surface. 

[ Distance and Hybrid Learning Trends in Higher Ed ]

In the era of BYOD, what can campuses do to make operation easier for professors, and also protect their systems?

• Use wireless casting devices to share content.
• Install equipment that will allow recording the USB devices.
• Provide password-protected streaming with auto-changing passcodes.
• Install equipment that will allow direct streaming to social sites like Facebook and YouTube.

Why is it important for schools to standardize the technology they use?

The most important reason is to provide a consistent user experience for every room and every system on campus, but also a standard system will make it easier to install and support equipment. Additionally, standard equipment will make it easy for support staff to swap out equipment when needed.

Related Stories

The Evolution of the Hall Brand and Team • In January 2021, Hall Research announced it was rebranding to Hall Technologies. During the following months, the company has made several key hires. Hall Technologies CEO Jason Schwartz discusses the evolution that is taking place.

AV Network Tech Talk with Hall Technologies • AVNation’s Tim Albright welcomes Ken Eagle, vice president of technology for Hall Technologies, who discusses why he recently joined the company, how Hall’s new EMCEE200 presentation switcher and HIVE control system are changing the way people work in education and other verticals, and what the company has planned for InfoComm 2021.

In our series of #InfoCommInspo blogs, we’re getting inspired by InfoComm 2021 exhibitors and learning what trends they expect to see at the show—plus a special sneak preview of what they’ll show in their booths.

Q&A with Brian McClimans, Vice President of Sales, Peerless-AV

What about InfoComm inspires you?
Brian McClimans: What inspires me most about InfoComm is seeing all of the latest innovations from other companies in the pro AV industry. Being able to connect with other professionals and vendors from all over the world truly fuels my team’s fire and inspires us to continue to develop the best AV solutions for our customers: distributors, resellers, integrators and more. There is truly no better way to demonstrate your company’s value than placing your products in front of them. Being able to test drive solutions before making major investments leaves customers with a new-found confidence in products and manufacturers.

What is the most exciting trend you expect to see at the show?
Despite the obvious ways COVID-19 has changed the AV landscape, remote work and hybrid work styles are here to stay. At the same time, businesses are upgrading their AV solutions, whether it’s kiosks in a mall or displays in a hotel lobby, to appeal to in-person visitors once again. 

[ Technology Trends in Kiosk Design ]

Companies have also taken full advantage of the changing in-office landscape to add more collaboration spaces, huddle rooms, and smaller conference rooms to allow for smaller, safer meetings. As employees return to work, they have more options for gathering and social distancing depending on their comfort level. I look forward to seeing the latest trends in healthcare, hospitality, corporate, and even unique work-from-home solutions.

[ Touchless Systems: Manufacturers Discuss AV's Latest Trend ] 

How will your solutions inspire integrators?
Peerless-AV offers various solutions for integrators, one of them being the SEAMLESS Kitted Series dvLED Mounting Systems. The Peerless-AV team developed these dedicated mounting systems to offer slim, space-saving and aesthetically-pleasing solutions for all dvLED video wall needs. These mounting systems are easily built and are made to adapt to leading dvLED display brands, so businesses can place emphasis on their engaging, digital content without a bulky mount in the way. With this, comes our dvLED Video Wall Integration Program – SEAMLESS by Peerless-AV. The well-rounded Peerless-AV SEAMLESS dvLED Solutions Team can solve even the most complex design and technology integration challenges to create an ideal solution for any unique application. I hope that this inspires other integrators to learn more about how they can add value to their solutions and upgrade existing products to better suit their customers’ needs.

[ How to Best Meet Users' Needs with SEAMLESS dvLED Solutions ] 

How will your solutions inspire tech managers?
Tech managers see the value of digital content in today’s landscape. Peerless-AV’s solutions inspire tech managers to get creative as they develop sleek, secure, and easily installed solutions for their clients as they hope to incorporate more video walls, content and digital displays. Creating products that add functionality and allow for simple upgrades when needed helps consumers increase the value of their venue and appeal to consumers. Not only this, but developing better products like digital signage mounts, video wall systems, and more eliminates a need for excess hardware and integration points, typically required with traditional AV solutions.

To learn more, visit Peerless-AV in Booth 3429 at InfoComm 2021.

InfoComm is giving our readers a free Exhibit Hall pass to the show! Use VIP Code “FUTURE” to redeem your free pass. Click here to register.

For the latest show updates, visit our InfoComm 2021 hub. 

In our series of #InfoCommInspo blogs, we’re getting inspired by InfoComm 2021 exhibitors and learning what trends they expect to see at the show—plus a special sneak preview of what they’ll show in their booths.

Q&A with Mark Quiroz, Vice President of Marketing, Display Division, Samsung Electronics America

What about InfoComm inspires you?
Mark Quiroz: A return to in-person conferences represents a renewed emphasis on collaboration and in our industry, that is essential to progress. InfoComm is an exciting time that delivers experiences that shape how we approach creating solutions that meet the needs of an evolving world. We are looking forward to the opportunity to see customers, tech managers and fellow innovators to help us continue our mission to provide innovative products that have a pulse on the latest trends.

What is the most exciting trend you expect to see at the show?
A growing trend that hits close to home is the emergence of vivid LED video walls. With a desire for curved designs, dynamic picture quality and larger sizing, that space continues to develop immersive retail encounters and define luxury home settings. Additionally, the conversation of AV over IP and its integration into past infrastructure should continue to inspire our industry to prioritize their role in that shift.

[ Touchless Systems: Manufacturers Discuss AV's Latest Trend ] 

How will your solutions inspire integrators?
We envision business without boundaries through creative tech and believe that this messaging is shared with integrators. In a rebounding world, we have developed a new perspective on the impact of display products and their limitless capabilities. Our new lineup initiates a vibrant new chapter for education, retail and luxury home tech which should continue to see progressive growth with the emergence of personalized experiences.

[ Samsung on Education Solutions in the Changing World ] 

How will your solutions inspire tech managers?
Samsung’s focus on seamless product integration, easy install options and convenient content management tools seeks to transform the end-user experience like never before. Keeping this in mind during the design process, tech managers are our focus when building smart solutions that reduce obstacles and complications of previously used networks. Their role in implementing tech that amplifies their messaging should be rewarded with interfaces and connected ecosystems that ensure a positive transition.

To learn more, visit Samsung Electronics America in Booth 2142 at InfoComm 2021.

InfoComm is giving our readers a free Exhibit Hall pass to the show! Use VIP Code “FUTURE” to redeem your free pass. Click here to register.

For the latest show updates, visit our InfoComm 2021 hub. 

In today’s digital world, information has never been more accessible online, whether on web sites or in social media feeds. Customers expect the same quantity of information to be available to them when they’re in physical public places, whether they’re attending an event or shopping for a new pair of jeans. Not only do customers want the same quantity of information, they want the same quality—that is, they expect that the information presented to them during in-person experiences will be just as interactive and engaging as when they’re online.

Digital signage, once a basic tool used by businesses to share static updates, has evolved to offer more complex content and real-time updates in any type of environment or in any form, from a video wall to a 4K touchscreen. Businesses can benefit from the integration of digital signage solutions to help them elevate the customer experience and build loyalty, while at the same time increasing operational efficiencies and generating additional revenue from advertising and upselling opportunities.

[ How Outdoor AV Can Help Move the Hospitality Industry Forward ]

Here’s how digital signage can advance different types of customer interactions and business scenarios.

For the quick-service restaurant: When entering a drive-thru, customers immediately look for information that’s easy to read and helps them decide what they’d like to eat. By integrating displays with crisp visuals that can be read even in direct sunlight, the restaurant can clearly present information about its dishes, including ingredients and nutritional facts, and assist the customer’s decision-making process. It’s also important to invest in software that helps to manage and update menu items in real time, accommodating seasonal specials or daily deals, which creates an opportunity to upsell and increase order sizes.

For the hotel or hospitality venue: During check-in, guests expect the lobby and public areas in the hotel to provide guidance about where to go for a smooth start to their stay, whether for work or vacation. Digital signage can be leveraged throughout the venue to assist with check-in (showing which counter is available, for example), while signage in hallways and meeting spaces can be used as wayfinding devices to help guests locate their room or meet up with colleagues. Digital signage can alert guests in real time in the event of an emergency, leading them to safety, or during construction, informing them that they need to find a different rendezvous location.

[ Integrating for the Hospitality Experience ]

For the museum: As guests wander through exhibits and galleries at a museum, they benefit from easily visible digital signage mounted on walls or ceilings that provides additional information about the artwork. Video tutorials or interviews about the creation of the art piece, for instance, or visual assets that show the historical context of the exhibit will enhance the experience and help to transport the guest into the stories behind each exhibit.

For the retail store: Retail can use digital signage to invite the customer into the design process and customize a product, whether it’s a new paint color for a living room or a custom shirt. Data collected about how the customer interacted with the content helps businesses understand their interests and needs, and ultimately improve store offerings to enhance future customer interactions.

There are many different applications of digital signage for public spaces in various markets, though all businesses can benefit from using this technology. By investing in these solutions, businesses can create a more informative and interactive experience that keeps customers coming back for more.

Click here to read more stories from the October 2021 issue of SCN.

Related Stories

Outdoor Digital Signage Makes Social Distancing Entertaining • Whether for company events or public gatherings, creative thinking has been key, and digital signage plays a key role.

Modernization Brings Changes to Drive-Thrus • Digital signage innovations—like digital menu boards—are helping quick-serve restaurants operate in a way that is more efficient and user-friendly.

Technology Trends in Kiosk Design • In an ever-evolving consumer landscape, kiosks are helping to ensure efficiency, security, and even safety during the ongoing pandemic.

How Display Solutions Can Help the Hospitality Market Recover and Thrive • New technologies and connected TV platforms make visual communication an essential part of health safety for hotels and restaurants.

Many AV integration firms fail to recognize that achieving success is often the direct result of company ethics, of doing the right thing instead of the easy thing. The culture of every successful company includes a significant ethical component. Any organization that voluntarily follows business ethics has a better chance of survival and success in today’s competitive business world.

Compared to companies whose only goal is to earn profits, companies that stress their ethical convictions can prosper beyond expectations. At the end of the day, I believe that a business has to be about more than just making money; a business has to have a conscience.

Doing the right thing is fundamental to creating and sustaining an effective organizational value system. And I believe it begins at the top, where leaders must lead. If a company’s leader is not consistently doing the right thing, employees will see it, as will community members and customers.

Years ago I was faced with a dilemma regarding my company’s accounts payable manager, who had been diagnosed with cancer; the prognosis was not great. She would have to get chemotherapy and radiation treatments and would be out of the office for a while.

[ Jay B. Myers to Speak at TEDxWestMonroe on Oct. 9, 2021 ]

When I reached out to our human resources firm for a recommendation about how to handle the situation, they told me that we should pay her for vacation and personal time and then cut her off. I was told, “If you do anything more than that, it will leave the door open for your other employees to take advantage of you and the company.”

While I knew that this is a standard business response, it just didn’t seem right. After careful consideration, I decided to pay her for as long as it took to get on her feet again and back in the office. It ended up being nine months. It was an expensive decision, but I believe it was the right thing to do.

Another example of doing the right thing and not the easy thing comes from the time when we had to deal with an employee embezzlement issue. The company’s accounting manager had stolen over $260,000 from us. We could have done what most small businesses do in these cases and keep it quiet to avoid the bad publicity, legal expense, etc. But as the company leader, I chose to take the more difficult route. I went public with our story to help other small business owners avoid a potentially company-ending situation. The company decided to prosecute, and we even published the names of the embezzlers in the newspaper as a warning for other small business owners not to hire them.

By choosing to do the right thing, not the easy thing, we enhanced the company’s reputation in the community for honesty, integrity, and ethics.

[ Former ISI CEO Releases Book on the Journey of Selling His Business ] 

The idea of doing the right thing and not the easy thing also applies to our customers. I remember an installation on the Gulf Coast after Hurricane Katrina when I was asked by our customer to have my team complete a four-month project in less than two months. Worse yet, since no electricity was available, my team would have to work off of generators to complete the install. And if that weren’t enough, the closest restaurants and hotels were more than two hours away! Yet despite the obstacles, my team completed the installation in record time and enhanced the company’s reputation for exceptional customer service that would pay dividends for years to come.

Key Takeaways

• A business has to be about more than just making money; a business has to have a conscience.
• Business ethics forms a crucial part of every successful company’s culture, no matter what industry you’re in.
• Success and profits are important, but at the end of the day, a company’s reputation is its most valuable asset. list

Click here to read more stories from the October 2021 issue of SCN.

Click here for more SCN stories by Jay B. Myers.

Life is nothing if not a constant series of transitions. I’m currently watching it with my young children, who are moving between life stages faster than I can believe. When my oldest was born, it seemed to me like he’d be a baby forever. It wasn’t long before he became a toddler ... and then he began to talk and our lives changed. A few short years later and he’s a 6 year old who can easily convince you he’s a young man.

He made the transition from toddler to boy right in front of my eyes, yet it still surprises me daily. I often still think of him as an adorable baby, or an entertaining toddler who kept us on our toes. I’m told that the next 10 years will go by even faster, and I’ll hardly notice as he transitions from pre-teen to teenager to driving age incredibly fast. I don’t think I’m alone as a parent hoping time will slow down a touch so I can enjoy every moment.

[ The Integration Guide to Houses of Worship ] 

If you’ve stuck with me this long, you’ll be wondering what this has to do with technology. I’ve been reflecting on transitions recently as we’ve watched so many of our house of worship clients struggle with evolving their businesses in the face of a world-upending pandemic. That’s really what transitions are: the changes that happen as a situation evolves.

Last year, like businesses in every other industry, houses of worship had to navigate the transition to providing services virtually via online platforms. And then they had to figure out how to accommodate the needs of parishioners gathering in person without slighting those worshiping virtually. Many struggled, some failed, and a select few downright excelled.

[ Getting Started in House of Worship Integration ] 

It was the most exciting time I’ve seen in the house of worship market in years.

Facilities that didn’t already have a broadcast or digital platform had to build one from scratch in a time when both virtual worship expertise and inventory were scarce. Delivery systems evolved from simple iPhone video to “legit solutions.” You’ll notice the air quotes, and I really want you to image my face as I say “legit solution.” That look I’m giving you is extreme doubt about the quality of the aforementioned “legit solution.” Let’s go with “workable solutions” instead.

Most of these solutions were expected to be temporary. Heck, most of the solutions that even professional integration firms provided were hamstrung by product scarcity and limited budgets with expedited timelines. It’s sounds like I’m throwing the industry under the bus—and I might be, but only a little. The COVID-19 pandemic created a just-make-it-work situation for most, but the ingenuity of most integrators was something to behold.

[ Streaming Helps Houses of Worship Reach Congregants at Home ] 

But if we’re being honest, there are a bunch of facilities that are still trying to work with the temporary solutions they cobbled together in April of 2020. And that’s not necessarily terrible, but by now most facilities have transitioned to servicing both in-person and remote congregations, often simultaneously. And they’ve made this transition using those temporary solutions. They certainly don’t want to give up on their remote congregation, but they can’t have a camera in the center aisle 15 feet away from the speaker while there are people in the pews.

So where has our industry been? Many church executives finally realize the value of supporting digital environments for their congregations, and we haven’t been there to help them plan the transition that will allow them to supply a better streaming product. MacGyver or not, at some point you have to move past chewing gum and dental floss.

[ What Streaming and Spacing Means for Audio in Houses of Worship ] 

Every HoW facility I’ve talked with in the last few months has been discussing boosting production value and/or upgrading to a more volunteer-friendly production solution that can help them grow their digital congregation. When I ask who they’ve talked to or if their integrator has reached out, I’m hearing what I expected—crickets.

Integrators have an opportunity to really prove our value to the HoW community—and other markets—by helping them transition to permanent installed options. But we’ve got to reach out and talk to our clients in this space and not assume they are satisfied with the ad hoc solutions they put together more than a very long year ago. This market is ripe with opportunity—even more than in the SD-to-HD transition decades ago. We can help, but we’ve got to get back to church.

Click here to read more stories from the September 2021 issue of SCN.

More by Matt D. Scott

My Experience: Evolve or Languish • If you don’t learn to evolve into this new experience-focused space, you’ll slowly lose your market share.

Goals • Matt D. Scott discusses setting—and achieving—goals for the new year.

In our series of #InfoCommInspo blogs, we're getting inspired by InfoComm 2021 exhibitors and learning what trends they expect to see at the show—plus a special sneak preview of what they'll show in their booths.

Q&A with Planar executive vice president Adam Schmidt.

Q: What about InfoComm inspires you?

Adam Schmidt: Each year, InfoComm brings networking and collaboration, a renewed sense of creativity and a chance to see never-before-seen technologies that are raising the bar for the proAV industry. This is also true for 2021. The last few years have been filled with many ups and downs and we’re eager to once again connect with our industry partners and peers in person, but we’ve remained dedicated to innovating our comprehensive portfolio of best-in-class display solutions and superior services to support our customers every step of the way. We can’t wait to showcase the game-changing products we’ve been working on over the last year and hear from members of the industry directly.

This kind of dialogue, even virtual, inspires our continued innovation. What new capabilities can we offer them? What challenge are they looking to overcome? What’s unique about their display technology needs? There’s no time like InfoComm 2021 to explore our diverse range of visualization solutions, which can be tailored to customers’ exact needs, and come together to see what stunning and impactful experiences we can create.

We’ll also be bringing this engagement and innovation into our fall and winter showroom events. With 14 Planar showrooms and experience centers located across North America, we’re inspired to connect with industry partners and peers all over the country in safe and meaningful ways. This kind of in-person connection not only gives industry members an opportunity to see our state-of-the-art display solutions in action, but also allows us to get a better sense of what they’re looking for and identify which of our industry-leading products best meets their particular needs.

[ Planar Launches Planar Studios Virtual Production Initiative ]

Q: What is the most exciting trend you expect to see at the show?

AS: It’s an exciting time to be part of the proAV industry. From the latest advancements in LED technology like MicroLED to emerging technologies like virtual production and extended reality, today’s display solutions are delivering revolutionary image quality and viewing experiences. With the finest pixel pitches and high-contrast, high-brightness technology, MicroLED supports superior close viewing in environments as diverse as control rooms and corporate board rooms to high-end residential. Continued innovation will introduce even more applications and capabilities, and InfoComm offers us an opportunity to better explore what these look like, as well as our next steps for advancing and expanding our MicroLED product offerings in order to support customers as adoption increases.

The last year and a half also introduced a stronger focus on enhancing living spaces, with more people spending time at home. As a result, we’re seeing more solutions emerge with the highest resolutions and varying levels of brightness to support exquisite viewing experiences in environments ranging from dark theater spaces to areas with a lot of bright light. We’re looking forward to seeing what other companies are working on to meet as well as stay ahead of this growing industry demand.

Q: How will your solutions inspire integrators?

AS: Our updated portfolio of leading-edge display solutions will remind tech managers just how diverse our offerings really are to address any customer’s individual needs. Further, I think our latest innovations will leave them thinking outside of the box and exploring the innovative, eye-catching projects our products can help them create. From seamless, bright and ultra-sharp images delivering superior visual performance to industry-leading pixel pitches and MicroLED technology, Planar’s best-in-class display products meet current customer demand, can adapt to evolving needs and blaze a trail for others to follow.

The new Planar DirectLight Ultra Series, for example, is a premium line of fine pitch LED video wall displays delivering always-on, high resolution display experiences for unmatched visual performance. The Planar DirectLight Ultra Series presents several display technology advancements that, in combination, deliver big performance. This includes models with MicroLEDs, built-in processing, off-board power supply and proprietary alignment technology. Planar DirectLight Ultra Series features superior color reproduction and high brightness with most models incorporating MicroLEDs that are much smaller than standard LEDs but deliver better black levels and up to three times more brightness while consuming much less power per unit of brightness.

In June, we also introduced the Planar CarbonLight VX Series, which features unrivaled image quality and versatility for exceptional on-camera visual performance. The line of LED display solutions allows audiences to view content as close as nearly 14 feet away without seeing any individual pixels on the display, in addition to supporting a range of sizes and configurations for unparalleled flexibility in setup and configuration, including video walls, ceilings, flooring and even 90-degree corners. This next-generation line of LED display solutions builds on the success of the popular, award-winning Planar CarbonLight LED Displays portfolio, delivering incredibly realistic imagery and featuring a lightweight, patented carbon fiber construction.

Q: How will your solutions inspire tech managers?

AS: In addition to delivering unparalleled design adaptability, Planar DirectLight Ultra Series features Planar ActivAlign self-adjusting module alignment technology to help maintain perfect pixel alignment for customers over time, combatting issues such as vibration and thermal expansion, which can cause LED modules to shift. Plus, the solution is more energy-efficient as it requires less power and produces less heat, and is also easy to maintain and supports long life, 24x7 reliability. For added support, the new Planar DirectLight Ultra Series also includes the exclusive Planar EverCare Lifetime Limited Warranty, providing customers complete product coverage from controller to sub-pixel and everything in between for as long as they own the product.

As a global leader in visualization technologies, we’re committed to delivering next-level viewing experiences. Beyond that, we constantly strive to further simplify the process of deploying video wall technology. We recognize customer need and appreciation for solutions that support no-hassle video wall design and installation. This is why we offer pre-packaged LED video wall displays for a number of our products, ensuring customers receive everything they need for successful video wall deployment from the time the product arrives. The Planar DirectLight Ultra Complete was deliberately designed to reduce the time, complexity and cost of deploying a 4K or 8K MicroLED video wall, offering customers a package complete with LED display cabinets, cables, spare modules, wall mounts as well as a video controller, remote power supply and remote control. While MicroLED is still a developing technology, we want the proAV industry to know that Planar is a leader in this space today, guiding customers and helping them create viewing experiences that are truly first-of-its-kind.

To learn more, visit Planar in Booth 1642 at InfoComm 2021.

InfoComm is giving our readers a free Exhibit Hall pass to the show! Use VIP Code "FUTURE" to redeem your free pass. Click here to register.

For the latest show updates, visit our InfoComm 2021 hub.

In our series of #InfoCommInspo blogs, we're getting inspired by InfoComm 2021 exhibitors and learning what trends they expect to see at the show—plus a special sneak preview of what they'll show in their booths.

Q&A with Sam Nord, vice president of global sales at Listen Technologies

Q: What about InfoComm inspires you?

Sam Nord: The face-to-face interactions with our clients, whether integrators, consultants, or end users, inspire us. These opportunities to connect and learn how they utilize our solutions in real-world scenarios provide the most valuable insight into how we can continue to deliver the best solutions and improve the customer experience. Having customers truly experience our solutions in a real environment and realizing, "Oh, this would solve this problem for me here and that challenge for me there," is always a treat.

Q: What is the most exciting trend you expect to see at the show?

SN: Technology for hybrid work environments and/or products and solutions that assist with keeping business moving forward while maintaining health and safety protocols.

[ Listen Technologies Launches ListenTALK 2.0 ]

Q: How will your solutions inspire integrators?

SN: Listen Technologies solutions enrich people's lives and deliver precise, personalized audio to end users, but we also understand and aim to meet the needs of our integrator partners. Integrators know we provide exceptional support, innovative solutions, reliable products and ease of integration. 

Q: How will your solutions inspire tech managers?

SN: Our development teams are constantly innovating to improve and streamline the experience from system maintenance to the customer experience. Our solutions ensure that everyone can have an inclusive experience in a wide array of environments. 

To learn more, visit Listen Technologies in Booth 3155 at InfoComm 2021.

InfoComm is giving our readers a free Exhibit Hall pass to the show! Use VIP Code "FUTURE" to redeem your free pass. Click here to register.

For the latest show updates, visit our InfoComm 2021 hub.

In our series of #InfoCommInspo blogs, we're getting inspired by InfoComm 2021 exhibitors and learning what trends they expect to see at the show—plus a special sneak preview of what they'll show in their booths.

Q&A with Clint Hoffman, president of Kramer North America

Q: What about InfoComm inspires you?

Clint Hoffman: The ability to meet so many of our partners at one time over a few intense days and tell the story of Kramer for the coming year. And, this year our story is the best ever as Kramer was recently purchased and we are now an entirely new company with an entirely new focus.

Q: What is the most exciting trend you expect to see at the show?

CH: Generation H, as Kramer is calling it—The Hybrid World. Bringing the physical and digital worlds together, which we are calling the new Physidigi experience.

[ Kramer’s Hoffman Looks Forward to Discussing Company Road Map at InfoComm ]

Q: How will your solutions inspire integrators?

CH: We are following four megatrends we see in the market and our entire focus from product development is now built around those four megatrends. They are: 

• Generation H
• Always-on collaboration
• Seamless technology
• Mission-critical communications.

Q: How will your solutions inspire tech managers?

CH: The same way they will inspire the integrators. The megatrends are about what the tech managers need in the new evolution of the Pro AV/IT world, and integrators will be supplying the tech managers with these exciting new solutions.

To learn more, visit Kramer in Booth 3101 at InfoComm 2021.

InfoComm is giving our readers a free Exhibit Hall pass to the show! Use VIP Code "FUTURE" to redeem your free pass. Click here to register.

For the latest show updates, visit our InfoComm 2021 hub.

In our series of #InfoCommInspo blogs, we're getting inspired by InfoComm 2021 exhibitors and learning what trends they expect to see at the show—plus a special sneak preview of what they'll show in their booths.

Q&A with Brad Hintze, executive vice president of global marketing at Crestron.

Q: What about InfoComm inspires you?

Brad Hintze: It’s the people. Meeting, hanging out, and having a good time. After not being able to interact face-to-face with our colleagues or network with new connections, InfoComm provides a great opportunity to strengthen relationships and build new ones. InfoComm will also mark one of the first shows where we will be able to see the innovations from the past year and brand-new technologies that will be on full display. InfoComm is one of the industry’s most comprehensive events for audiovisual solutions that enable integrated experiences, and we look forward to showcasing our new solutions across key verticals, including enterprise, education, government, hospitality, and more.

Q: What is the most exciting trend you expect to see at the show?

BH: Hybrid work and how new technologies can enable people to be productive and stay connected is going to be one of the most discussed topics. Automating workflows, bringing videoconferencing to any space, and connecting with our colleagues, wherever they may be, has become increasingly important for enterprises globally. Being able to work from anywhere is a relatively new and exciting concept, as it gives us the opportunity to create flexible solutions for our customers. It will be eye-opening to see how these technologies continue to evolve and empower organizations to be more efficient and productive.

[ Crestron's Brad Hintze Discusses the Company's Goals at InfoComm ]

Q: How will your solutions inspire integrators?

BH: Meeting the demands of hybrid work requires the artful combination of multiple technologies: video conferencing, audio and video over IP, remote management and monitoring are integral to this new world. Crestron solutions were designed for this moment.

How will your solutions inspire tech managers?

BH: Crestron solutions are all platform-driven, as we invest in product platforms rather than one-off products. This provides technology managers with a cohesive ecosystem of products to create systems that offer the best return on their investment. For example, Crestron Flex is truly a technology platform for the modern workplace and a key part of that is the ability to enable collaboration experiences that address every type of meeting. Overall, Crestron gives technology managers the confidence in knowing that our technologies will continue to evolve and grow with them.

To learn more, visit Crestron in Booth 1800 at InfoComm 2021.

InfoComm is giving our readers a free Exhibit Hall pass to the show! Use VIP Code "FUTURE" to redeem your free pass. Click here to register.

For the latest show updates, visit our InfoComm 2021 hub.

In our series of #InfoCommInspo blogs, we're getting inspired by InfoComm 2021 exhibitors and learning what trends they expect to see at the show—plus a special sneak preview of what they'll show in their booths.

Q&A with Theis Mørk, vice president of Global Product Management at EPOS.

Q: What about InfoComm inspires you?

Theis Mørk: InfoComm is an opportunity to come together and to share ideas, which after the last 18 months is sorely needed. We’ve seen such transformative innovations with the way we live and work in such a short space of time, we need to recognize that behind all of this change is technology, and the solutions we depend on. It will be inspiring to be among other technology leaders in the AV space to meet, discuss and share ideas.

Q: What is the most exciting trend you expect to see at the show?

TM: We’re particularly interested in hearing and learning more about trends related to hybrid working and living, and trends around how the education sector is going to continue to evolve. The sector is set to become increasingly dependent on AV and virtual collaboration solutions, both to optimize and equalize the learning experience everywhere. We’re also interested in hearing more about the future of AV and how 5G will relate to performance advantages and solution improvements.  

[ EPOS Introduces the ADAPT 100 Series for Hybrid Working ]

Q: How will your solutions inspire integrators?

TM: From our own research we know that 53 percent of business decision makers expect employees to work more from the office. The reality is that as the world begins to open, workers everywhere will require solutions that can keep up with them. Hybrid working models today are maturing and we are proud to be creating plug and play solutions that are capable of meeting the needs of a global workforce on the go.

Q: How will your solutions inspire tech managers?

TM: Technology managers have recognized the importance of quality when it comes to collaboration solutions. At EPOS we create products that elevate the working experience, regardless of location, and empower end-users to unleash their potential. Technology managers have learned that collaboration solutions must be tailored to individual employee need, no two jobs are the same, so it fits that blanket solutions for a workforce just isn’t going to cut it anymore. Over the last 18+ months we’ve seen that successful businesses in the hybrid workspace will be defined by their ability to support people with the right technology solutions, tailored needs and expectations.

To learn more, visit EPOS in Booth 2751 at InfoComm 2021.

InfoComm is giving our readers a free Exhibit Hall pass to the show! Use VIP Code "FUTURE" to redeem your free pass. Click here to register.

For the latest show updates, visit our InfoComm 2021 hub.

In our series of #InfoCommInspo blogs, we're getting inspired by InfoComm 2021 exhibitors and learning what trends they expect to see at the show—plus a special sneak preview of what they'll show in their booths.

Q&A with Jeff Willis, Senior Vice President of Product Management, Exertis.

Q: What about InfoComm inspires you?

JEFF WILLIS: Everything about the show inspires the Exertis team. The unique mix of keynotes, focused session presentations, technology workshops, and trade show exhibits makes InfoComm the single most important North American commercial AV trade show. Our team always returns from the show better educated, more informed, and excited to introduce new product and business building solutions to our reseller partners.

Q: What is the most exciting trend you expect to see at the show?

JW: Given the current and growing hybrid work and learn environment we live in, we are looking forward to seeing what manufacturers have planned for next-generation flexible system solutions that can be used in both a fixed work environment as well as in mobile work/learn remote environments.  There's a lot of innovation taking place in this segment of the industry.

[ Exertis to Change Leadership in North America, May 3, 2021 ] 

Q: How will your solutions inspire integrators?

JW: Exertis prides itself on first listening to what our integrator partners need and then designing the custom solutions that will really drive the benefits their end user customers derive from the systems they install.  Our focus is all about adding value to the specialist solutions that really deliver what integrators and customers need from a well designed AV system solution.  Our integrator partners know they can expect to see this added value thinking in every system we design for them. 

Q: How will your solutions inspire tech managers?

JW: Simply put, tech managers benefit from our solutions by being able, through the training we offer, to operate, maintain, and upgrade the systems they buy from us.  Our goal is to make technology transparent and easy to use.

To learn more, visit Exertis in Booth 2129 at InfoComm 2021.

InfoComm is giving our readers a free Exhibit Hall pass to the show! Use VIP Code "FUTURE" to redeem your free pass. Click here to register.

For the latest show updates, visit our InfoComm 2021 hub.

Culture eats strategy for breakfast, or so I’ve been told. But what if culture is the result of strategy? Every company is going to have a different mood around the workplace, and leadership is ultimately responsible for how that turns out. It may be the result of intentional, careful planning, or it may change with staff turnover a few times a year.

Two factors—job demands and resources—have a huge impact on a team’s engagement and effectiveness. Understanding how to balance these factors as a leader is paramount in creating a culture where people want to show up each day ready to make an impact in their community without sacrificing their physical or mental wellbeing. Deciding what is appropriate as an employee is equally important in order to communicate expectations and define boundaries so that everybody can win.

The JD-R model of work engagement that outlines the relationship between job demands and resources applies to parenting, leadership, and pretty much any other arena where performance is expected.

The first quadrant of the model represents low demands and few resources, resulting in low strain and average motivation. Another way to look at this is that not much is expected from tasks in this quadrant, so there’s little direction or encouragement from management. These tasks lead to high turnover because they don’t tend to offer much personal satisfaction. The opportunity exists for somebody to set their own goals and outperform the low expectations, but that is the result of individual achievement and would not be expected due to the nature of the work.

The next two quadrants are not balanced and have their own challenges. When the expectations or demands for a role are high, but are paired with few resources and little encouragement, it is a recipe for disaster. The high levels of stress and frustration will always lead to burnout. Employers need to recognize when these conditions exist and should seek to solve the problem immediately by adding resources or lowering the expectations on that role appropriate to the amount of resources available.

[ Creating a Culture of Success ] 

For example, if somebody quits or is let go and is not replaced in the corporate hierarchy, somebody has to pick up the additional work. The unfortunate soul who is tasked to do so will be left with an unsustainable workload. Good communication can help here.

When management acknowledges the imbalance and agrees to find additional help, the situation can be sustained for a short time with the expectation that it will be temporary. It is not unusual for a season of hard work to occur, but when the unusually heavy workload becomes the new normal with no end in sight, good people will start looking for a new opportunity every time. Responsibility also lies with the employee to communicate what they are experiencing up the chain and seek help in identifying the factors that have caused the imbalance in order to put a permanent solution in place.

On the other hand, when there are plenty of resources and direction from management but few expectations or demands, a problem still exists. Humans look to their vocation to challenge them mentally and physically. A good manager will use one-on-one meetings to set growth goals for their team members. Employees who are not occasionally being pushed outside of their comfort zones will not grow and will likely not become more capable. A lack of promotion and advancement hurts the individual and the organization equally. A person with 10 years of experience is better than a person with one year of experience 10 years in a row.

Without question, the best action for leadership and management to take is to set high, demanding expectations paired with plenty of encouragement, resources, and direction. The outcome will always be average strain and high motivation, benefitting everyone involved. Folks who are challenged show up ready for battle, care about people, and learn willingly. In turn, they benefit from good role models and trust, and they almost always go on to lead teams and become change-makers wherever they go.

Culture can change with the tides, but a strategy to create a consistent culture of engaged producers always breeds a culture that everyone wants to be a part of.

Click here to read more stories from the August 2021 issue of SCN.

Business Trends

Creating a Positive Company Culture • Company culture is a popular topic in both human resource and management circles. And it should be in the AV world, too; workplaces that are more fun and fulfilling are often more productive and successful as well.

The Case for Coming Back • Workplace trends expert Rick Grimaldi shares ten ways to prepare and incentive your team for a return to work that works for everyone.

The Art of Intelligent Leadership • Leadership is difficult. Leadership is simple. Ask any business owner or executive to explain how they lead, and you will eventually learn that these seemingly polar opposites blend and change dynamically in a decision process.

The Importance of Culture During a Crisis • Mad Systems' Brandy Alvarado discusses how differently people and companies are handling the COVID-19 crisis.

As some of you know, I began my AV career managing tradeshows and events at Peerless-AV, and eventually running its marketing department. Frankly, I took the job because it was eight stop signs from my house and that sounded like a great commute.

My career has allowed me to travel all around the world, something I’d never dreamed I’d be doing. I’ve been fortunate enough to see all of the major U.S. cities at tradeshows like InfoComm and CEDIA Expo, and I’ve even gone global for tradeshows like ISE in Amsterdam. Throughout all these work adventures, I’ve discovered that no matter where you are, there’s no place like home. And I’m not talking about home as in where you reside—I mean home as in the world of pro AV. No matter where I’ve been, as long as my #AVTweeps are around, I’ve felt at home with family.

So, family, it’s with mixed emotions that I wrap up my time at Systems Contractor News. It’s been an amazing four years, and I’m so grateful for the opportunities Future (publisher of SCN) has afforded me—from producing the magazine to creating engaging events to traveling the world with my AV fam. But none of these accomplishments would have been possible without the love and support of you, our readers. Thank you for allowing me to share your thoughts and stories, and for giving me new perspectives on each and every topic we discuss.

I leave SCN in the very capable hands of our team—like our content manager, Katie Makal—who will ensure you continue to receive top-quality pro AV news and stories. 

As I move on to my next adventure, I assure you that the SCN family (and that includes you, dear reader!) will always have a special place in my heart. Please stop and say “hello” at the next AV event, because AV is our home, and there’s no place like it.

For quite some time now, manufacturers have been carefully watching and planning for workforce changes as baby boomers and other older employees decide to retire.

According to a study by The Manufacturing Institute, the vast majority (78 percent) of companies indicated that they were "very or somewhat" concerned about the impending aging workforce exodus. More concerning, however, is the concurrent brain drain that accompanies those retirements. For those companies who aren’t yet ready to deal with this pressing issue (or maybe are in the process of addressing it), the following numbers, courtesy of the Panopto Workplace Knowledge and Productivity Report, paint a dire picture:

• As of 2017, nearly 25 percent of the manufacturing workforce was 55 or older.
• By 2030, one in five Americans will be 65 or older.
• In 2018, the median age of a manufacturing worker was 44.1, compared to 42 for the total labor force.
• Lack of knowledge transfer is estimated to cost large businesses $47 million per year due to time waste, missed opportunities, frustration, and delayed projects.

Based on industry research, articles, best practice claims, and case studies, the four themes found below have emerged on how the manufacturing industry can effectively address this issue. These themes are fully developed in The Manufacturing Institute’s’ report on Aging in the Manufacturing Workforce and focus on early awareness, having a plan for transferring knowledge at all levels of the organization, retaining older workers when possible, maximizing their productivity, and boosting a recruitment efforts.

Awareness

Awareness is more than just looking around and realizing the industry’s workforce is growing older. While that certainly is the case, now is not the time to ignore the issue or look the other way. Communication is an essential piece of addressing an aging workforce. Creating the right environment for talking about future plans, goals, and aspirations—at any age—is key. Incorporating discussion of the future with all employees can keep organizations from being surprised by a sudden retirement. It is also a great way to discuss employee development, to see if employees are engaged with their work, or if they are looking for a new challenge. Open communication can also allow older workers to communicate if working conditions have become physically stressful and, if so, for the employer to offer other alternatives. Communication should create a culture where all workers, including older workers, feel supported, valued, and engaged.

[Gen Z Is Coming To Your Office—Are You Ready?]

Awareness also includes assessing future workforce change in order to understand what positions will need to be filled, and then working to create a plan for the entire team or production chain. When older workers leave, it can set off a ripple effect as team member’s transition or new members are brought in. Early communication can ensure that the entire team is prepared, thoughts and concerns have been addressed, and any training or mentoring has been completed before the retirement takes place.

Knowledge Transfer

Succession planning and knowledge transfer are not activities reserved for top leadership. Think about the organizational information top trade professionals have about process, the quirks of the machines or lines they work on, and how to work best within and across teams. According to a survey of 1,500 baby boomers by Express Employment Professionals, few employers are asking for their knowledge before they leave.

• 57 percent of baby boomers said they had shared less than half of the knowledge needed to perform their job responsibilities with those who will assume them after they retire.
• 21 percent said they shared none of their knowledge.
• Only 18 percent felt they had shared all of their knowledge.

So how can organizations collect that valuable knowledge before it walks away? Begin by understanding that knowledge transfer is not a one-size-fits-all proposition.

Individuals learn and communicate in three basic ways:

• Visual Learners: reading, charts, graphs, and process mapping
• Auditory Learners: someone explains how to do something, questions are asked and answered
• Tactile or Kinesthetic Learners: they must physically do it with their hands to learn it best

These different styles also play into how individuals relay knowledge to another person. That is why having someone write down what they know is seldom the most effective way of capturing tribal knowledge. Mentoring, with access to a blend of communication and hands-on opportunity, is often the most effective. However, mentoring without objectives, check points, or accountability, can be a waste of time, so make sure there is an actual structure to any mentoring program.

[We All Need a Mentor]

Knowledge transfer also includes asking the right questions. Here is an excellent starting list taken from a recently published Forbes article:

• What potential problems might arise in your area?
• What steps are involved in your processes?
• How do you troubleshoot or look for issues?
• Where do you find information or inputs?
• Who else is involved in the process?
• Who do I contact?
• How does what I’m doing affect the rest of the larger process?
• How long should each part of the job take?
• How do I check outputs or handoffs?
• What other questions should we be asking?

Retain and Maximize

Organizations should consider what their workforce projection for the next five years would look like if they could encourage 50 percent of their retirement-age employees to remain onboard. Engaging workers to keep them longer takes some creativity and flexibility, however. Organizations can review their benefits, policies and practices to encourage older workers to stay longer or stay in part-time or in consultant roles. Review policies to see if they encourage or discourage employees from staying longer, and consider job sharing or phased retirement plans. 

[How to Leverage Talent in the YOLO Economy]

When assessing future workforce needs, though, make sure to consider options such as upskilling, cross training, or using adaptive equipment. Employees who have a wealth of knowledge might be considered for roles in mentoring, training, or apprenticeship program support as well. Flexibility and looking at creative ways to keep institutional knowledge accessible to be passed down is key to keeping disruptions and frustrations to a minimum.

Recruitment

Many companies are re-envisioning recruitment. Those organizations who think they are doing everything they can to recruitment employees may want to take a hard second look in order to remain competitive. It is not just making sure social media posts take place, recruitment also involves community engagement and brand awareness, meaningful relationships with education at both the community college and high school levels, relationships beyond just sponsorships for skill-based non-profits, and the building the type of organizational culture and employee engagement that act as employee magnets locally. 

[How to Win the War for Talent in the Gig Economy]

With physically fewer bodies looking for work in the country, more jobs across various industry sectors hoping to steal the attention of youth and adults, and projected industry growth that out paces skill-ready employees, every tool in our recruitment toolbox should be examined for effectiveness and sharpened.

I recently took a solo vacation to California for a few days of self-care in the sun. On this trip, I decided to be semi-technology-free and stress-free, meaning I didn’t take my laptop and didn’t check in at work.

I thought it would be a difficult task for me. Despite my anti-rise-and-grind tweets, I do tend to be a workaholic (shhhhh … don’t tell anyone I said that!). Instead, I found the silence and alone time comforting.

On my trip, I scheduled just two things: dinner with a friend on my last night and a sound bath. For those of you unfamiliar with sound baths, it is a meditative experience where those in attendance are “bathed” in sound waves. It might sound a bit hippie, but, working in the audiovisual field, I suspect most of you understand the healing power of audio.

So I headed to the Integratron in Landers, CA, on a Thursday afternoon. Built in 1954 by George Van Tassel, the structure is based on the design of Moses’ Tabernacle, the writings of Nikola Tesla, and—according to Van Tassel—telepathic directions from extraterrestrials.

After we got a brief history of the building, my group and I headed up to the structure’s second floor. The acoustics in the building are fascinating. I could hear perfectly what the people on the other side of the Integratron directly across from me were whispering. When I whispered notes of gratitude from a square in the center of the room, the entire group could hear my words.

The actual sound bath consisted of 35 minutes of 20 quartz crystal singing bowls being played live. According to the musician, the sound levels reached 100 dB, but the noise wasn’t ever overwhelming in the deeply resonant, multi-wave sound chamber. Instead, it was comforting and relaxing. As the sound waves washed over me, I felt completely at peace.

After the musician stopped playing, we all laid on our mats for a bit to relax to the sound of ambient music in the chamber. Leaving the sound bath, I felt completely refreshed and recharged.

It was the perfect ending to my vacation, all thanks to the healing power of audio.

Click here to read more stories from the August 2021 issue of SCN.

While “pivot” was a business buzzword in 2020 that described what we all had to do to stay afloat in an uncertain business environment, I challenge all the pivots of the past to look to the future and evolve. The pandemic arrived at the same moment broadband internet speeds and videoconferencing technology were able to support robust virtual communication. Technology was no longer an add-on, but the main act to stay connected.

Looking ahead, workers are returning to offices, social events are happening in person, and concerts are back. Where does that leave us? What have we learned?

We learned that innovation happens when we are inspired and have the space to let our creativity flourish.

Before our pandemic-induced communications pivot, it was common to have to wait a day to see video footage of an event recorded by a camera in a ballroom; now, we can experience a virtual event in real time and with professional production techniques. We learned that it’s possible to make virtual nearly as good as in-person.

Companies diverted their resources to build web platforms to host pre-event web content, registration, integrated attendee engagement platforms, and sponsor benefits.

How the content was created also became important. Strategic event hosts and producers found the best attendee response when streaming highly produced pre-recorded content on the day of the event mixed with a truly live livestream of the presenters.

Show organizers developed a whole new guidebook of virtual event best practices, which was evaluated, discussed, and implemented. Grace was shared among us all—from attendees to vendors and hosts. The goals were clear: bring people together around captivating content.

We were also innovative in how we brought people together socially during virtual events. The immediate response and feedback from virtual photo booths, trivia nights, and chat windows in virtual event presentations sparked additional conversation and brought people together.

I was pleasantly surprised to realize that I sometimes learned as much from an online text chat with fellow attendees as I did from the main presenter. It opened my eyes to the promise of idea sharing and instant collaboration. We need to challenge ourselves to maintain the benefits of synchronous (and asynchronous) connectivity going forward, even when we are finally able to return to in-person experiences.

[ Experience next-level virtual networking at the 2021 AV/IT Summit on Aug. 5!  ]

As many of us worked from home and collaborated with colleagues over videoconference, one thing remained clear: virtual event fatigue is a real thing. While we logged in to our company’s collaboration platform, we longed for the day we could be back together in person. It’s simply not as good when you try to give friends a hug or shake hands with colleagues virtually.

While we work toward opening the world back up, there are new considerations we have to keep in mind. We need to take what we have learned about innovation and virtually connecting a larger, more diverse, global audience and remember that content and connectivity drive benefit.

While events may be evolving to better suit the needs of attendees, presenters, and sponsors, budgets and resources will always remain a limiting factor.

How do you maximize your resources to provide the greatest value? Work with your partners and team to find ways to make the technology work for you. New tools and resources are coming to market every day, but without a clear understanding of your goals and challenges, you’ll get lost in a sea of options.

If you are planning a hybrid in-person and remote event, understand your experience goals. If you have the team, time, and budget to let creativity work for you, you can support a uniquely collaborative dialogue between your in-person and virtual audience.

We have seen people’s desire to connect, and the technology exists to make it happen. Putting together the pieces of a successful hybrid event will continue to spark our industry to innovate.

Amanda Eberle Boyer is speaking at the Aug. 5 AV/IT Summit on the "Pivot, Pivot, Pivot" panel.  Click here to register. 

While many houses of worship (HoW) have invested in AV technology to enhance conventional worship experiences, they have been less likely to do so for more traditional worship styles. That assumption is changing as the COVID pandemic accelerated the adoption of remote services across the entire market. While this presents an opportunity for integrators, there is a learning curve for those unaccustomed to working in this unique space.

[The Integration Guide to Houses of Worship]

For one, when designing a HoW system, integrators can expect extensive community feedback on the system’s quality. To ensure a high-quality solution, they should rely on products that deliver performance suitable to the application, from a reliable manufacturer with strong technical support. Similarly, there will be an expectation for long-lasting components. Products used should not only offer a good warranty, but the system should integrate seamlessly with newer products for long-term expandability.

Of course, with all funding for HoWs coming from donors, budgets will be a concern in any worship installation. Making the most of a limited budget means selecting products that deliver true value. Integrators must help HoW leaders understand that a low price tag shouldn’t be the determining factor in a purchase. A good selection will balance price, features, and quality to provide a better overall experience for worship leaders, the technical team, and the community. In addition, they should keep ease of use in mind, as the system will often be operated by a revolving door of nontechnical volunteers.

Other considerations for those new to the HoW market include communication. There is a unique vernacular and jargon used in worship settings, and integrators can eliminate misunderstandings—and better identify their customers’ needs—by learning it. They also need to be aware of issues that can arise from working in a financially limited staffing structure, where there aren’t enough staff members to handle all the work and many are volunteers. This arrangement can lead to a lack of communication between work areas, reactive problem-solving instead of proactive, and facility coordination missteps. All of these potential challenges can negatively impact an installation if the project plan hasn’t taken them into account.

[ A New Way to Worship ]

Finally, project timelines can also present a challenge, as a reactive approach to problems can mean last-minute attempts to solve them. For example, when a religious holiday is coming up, it’s not unusual for HoW leadership to overextend their worship teams by trying to get their new AV system up and running in time for the big day. Integrators should be proactive and advise their customers about reasonable timelines for installation, training, and practice.

While HoW installations have some similarities with those in other market segments, they also come with their own challenges. For the uninitiated integrator, keeping the best practices discussed here in mind will limit project hiccups and help them deliver the perfect solution for their HoW customers.

Click here to read more stories from the July 2021 issue of SCN.

Ed Qualls is CEO and founder of Just Add Power. A pioneer in video over IP, he is dedicated to doing AV a little bit differently. 

Related House of Worship Stories

A New Way to Worship • During the pandemic, houses of worship often held virtual service, which in turn has meant an increase in requests to systems contractors and integrators to facilitate streaming services.

The New Service: What Streaming and Spacing Means for Audio in Houses of Worship • There's no question that the ways people come together to worship have changed dramatically this year. That has also meant a lot of changes to the way services sound—and what they may sound like in the future.

How Audio Helps Houses of Worship Regather with Confidence • The new normal has proven to be particularly challenging for church leaders who are tasked with bringing parishioners together across a variety of locations, whether in-person or attending virtually from home.

Sharing the Holy Light: Brighter Projection Solutions, Minimal Maintenance for Houses of Worship • Most houses of worship are not necessarily designed to be ideal presentation spaces, but recent trends in projection design are addressing the unique problems in the HoW market.

Mics for Houses of Worship • For microphone manufacturers and the sales outlets and integrators who support them, smaller houses of worship offer tremendous opportunities.

For a while it looked like remote work was here to stay. But with COVID cases falling and the vaccine available, some employers have realized having people in the office is better for business. Some employees are happy to come back, but others are not as willing. What’s an employer to do?

Of course you could force people to come back, but you don’t want to lose good employees—and frankly it’s better for everyone if people don’t come back begrudgingly. So how do you approach the situation?

[The Technology Manager's Guide to Collaboration in the Post-COVID World]

We all know the old school command and control style of leadership doesn’t work any longer, and that includes the issue of determining where people work Instead of dragging employees back against their will—it’s better to entice them with a collaborative, happy, innovative work environment they can’t resist.

 In other words, if you build the right case for coming back you can pull them in your direction—no pushing required. Read on for some strategies to incentivize your employees to come back to the office. 

Be sure everyone understands the “why.” Be very clear about your reasons for bringing people back to the office. If having people on-site increases productivity, share that. If profits took a nose dive once people moved to remote work, be transparent and give them the facts. When you level with them about your reasoning instead of giving a command with no explanations, people are more likely to respect those reasons and comply. 

If you have changed your mind, address that. Some companies are just now seeing the value of having people in the office. Be honest about this. Tell employees: “We didn’t realize at first that face-to-face interaction was so pivotal to our success. The past year has shown us that it really is.” They will appreciate your candor.

[How to Safely—and Legally—Bring Employees Back to Work]

Make your workplace a place they want to be. Employees don’t want to work in offices with bad cultures. But unfortunately, many workplaces were unhealthy prior to the pandemic, and workers may now fear returning to their former toxic, drama-filled, high stress work environment. It’s not too late to cultivate a culture where people want to be. Focus on building collegiate, close-knit, trusting, inclusive, and uplifting teams that inspire a sense of belonging in people. When people feel they have a “tribe” they will want to come to work. After all, camaraderie is the antidote to burnout—something many remote workers are currently suffering from. 

Employees need an atmosphere of psychological safety to do their best work. Make sure your workers feel free to speak with candor, are allowed to make mistakes without blame or retaliation, and can deliver bad news without fear of your reaction. Finally, make it clear that the workplace is a bully-free zone. The best workplaces today do not allow anyone—including leaders—to dominate, demean, or belittle their workers.

Add policies that make sense for today’s workplace. Jettison those that don’t. The pandemic changed a lot about the way we do work. Organizations found ways to digitally transform overnight, companies shifted to remote work, and flexed to stay afloat. And in some cases, those changes and new habits have made the workday run more smoothly. Figure out which of the new practices that you adopted during the pandemic are worth maintaining—and which old practices you can let go for good. For example, if you got rid of your daily morning meetings during work from home and opted instead to meet only twice a week (and it is working well for the company), you might decide to make that change permanent.  

Talk with people one-on-one to understand their hesitancy to come back to the office. A candid discussion with individual employees can help you dig deeper to find out why they may not want to return. Is it a childcare or eldercare issue? Is it about safety? Is it something else entirely? Their reasons may not even be what you think they are. But once you understand their reservation, you may be able to help them manage their concerns or solve the problem. 

One-on-one interviews can help you get a sense of where people are coming from. You can learn who is burned out, who might be planning to leave, and who has new ideas around the future of work in the post-COVID era. It’s a great way to take peoples’ temperature and work together to find solutions to make the transition back easier on everyone.

Make a case for mentoring opportunities. Remote workers don’t get a lot of face time with leaders who could give them valuable career insights. Further, younger remote workers are less likely to pick up strong communication and professional skills, establish career goals, and build a network that they can rely on for years to come. But mentoring opportunities are abundant in an office setting. Young workers will benefit from the incredible wisdom and experience of senior employees, and more seasoned workers can rely on millennials and Gen Zers to help them develop digital skills, learn to use social media for marketing campaigns, and adjust to an increasingly diverse and inclusive work environment. 

[Gen Z Is Coming To Your Office—Are You Ready?]

Play up the return of trust. Just ask your remote workers: It can be very difficult to build trust-based work relationships when people only communicate over Zoom meetings and email. Without daily face-to-face interactions, people never get to know their colleagues and build strong relationships. But spending time with colleagues at work allows for the informal exchanges that help people get to know one another and eventually build trust.

Highlight the power of in-person collaboration. Collaboration is necessary for innovation. But chances are your employees aren’t getting a lot of chances to collaborate remotely. The best brainstorming and innovation happens in person—and anyone who wants to hustle and harness that creative energy will be eager to show up in person to do so.   

[iCIMS Survey Finds Only 2% of College Seniors Want to Work Remotely Full-Time]

Offer more flexibility around when and where people work. (Just make sure it works for both leadership and staff.) During the past year, many employees have gotten used to being able to pick up their kids from school or take an aging parent to medical appointments. Naturally, they don’t want to give this up. The solution may be to offer a hybrid model that allows people to be in the office part time and remote part time. Or consider allowing them to be flexible with stop and start times.

[ Adapting to the Hybrid Workplace ]  

Often, you can set up a system that works for both leaders and employees. Leaders can get the face time they need to manage and ensure workers are productive, and employees get more of the work-life integration that they crave. Finally, by staggering schedules and shifts, or allowing a hybrid model, you can meet your goals while keeping people as safe as possible.

Make workplace safety a top priority. Even though vaccinations have driven down COVID cases nationwide, employees are still concerned about safety at work. To ensure that you are complying with established safety practices, check out guidelines posted by OSHA and the CDC. A laser focus on safety not only helps companies prevent disability and discrimination claims and avoid OSHA fines, it sets them up to recruit and retain top talent. 

Not only will these strategies entice people to come back the office more quickly, they will also help your organization attract top talent. When you make your business a place people want to work, you are more likely to maintain the competitive edge that leads to innovation, creativity, and success.

We’re finally getting a glimpse of what things at the office will look like moving forward. We all know how we got here, so I won’t bother with that recap, but safe to say we’re seeing the predictions of hybrid offices filled with flexible spaces start to come to life.  

[The Integration Guide to Conferencing & Collaboration]

As some of these discussions and plans turn into realities, I've been reflecting on the key components for a successful conferencing and collaboration space. While I'm not an interior design expert, I can certainly weigh in on the technology for conference rooms. 

First and foremost, get your integration partner involved as early as possible. Hard stop.

Well, you may have suspected that I’d start there, but it cannot be said enough: the sooner you bring your technology partners into the conversation, the better for everyone. The ongoing convergence of technologies means your trades need to be working together and have a clear understanding of who’s responsible for what and when  This is traditionally good advice, but it is also contemporarily good practice due to the current strain on supply chains being felt throughout the world.

[How to Hire an Integrator]

So now that you have your technology partners in the conversation, what should you be asking for? 

Well, hybrid spaces are all the rage—and for good reason. Minimizing your footprint and maximizing your space can be a huge swing in the right direction on the balance sheet, but it needs to be well-executed and maintained along the way. We’ve discovered you can maintain a smaller physical footprint and get just as much productivity out of it in exchange for offering people flexibility on when and where they work.  

Scheduling Solutions for Conference Rooms

A scheduling system is critical to pull this off effectively. The idea is collaborative spaces are flexible, and then you have a mixture of everyday workstations and offices that are both flexible and perpetually occupied. If person A wants to work three days from home and spend the other two days in the office on a flexible schedule, they book a shared workstation for those two days. If you have people rotate days, they can also share regularly assigned workstations. Your conference rooms and collaborative spaces are all bookable space. I recommend asking your integration partner about automation solutions that supercharge your scheduling system by giving people real-time access to the room’s status at any given time.

[How Room Monitoring Can Help Solve Workplace Uncertainty]

Conference Room Lighting

In addition to a good scheduling solution, you should also consider a conference room's lighting technologies. The modern space often involves camera angles, and it would be wise to design lighting solutions that are designed to light accordingly. This is not to say you need to turn your modern collaboration space into a television studio, but if you’re building a new space, it would be wise to opt for something beyond the can lights and ceiling grids of the old days.  

And in cases where you have dedicated presentation spaces (I’m looking at you lecture halls), then you absolutely can and should have dedicated lighting for your focus area.  As far as I’m concerned, if it is going to be on camera, then do what you can.  

[Adapting to the Hybrid Workplace]

Tying lighting into your control and automation systems is a no brainer.  This may seem like a luxury, but the goal here is removing variables from the users and people in the room so they can get into the room and start collaborating quickly—all while having a consistently good experience.

Conference Room Audio

In terms of audio, you want your integrator working in tandem with your interior designer to ensure the space has great acoustics. It can be disengaging for people on the other end of your calls to have to put up with poor audio, and it is often said that audio quality is more important for a good experience than good video. While hard surfaces and glass seem to be very popular in conference rooms, there are several design friendly ways to improve your audio experience—for both you and your colleagues on the other end of the call—by making sure your design team takes sound quality into consideration. From there, it’s all about selecting the right audio pickup solution for the space and making sure you support any in-room audio needs in addition to those on the far end.

There are many other things worth considering but given the focus on flex spaces and the surge in video conferencing, these few key aspects should get you going in the right direction.  At the very least, if you only took my first piece of advice (get your partners involved as early as possible) then you’ll be in good shape to explore your options and potential solutions before having to commit to a decision.

What would you add to this list? Tweet us at @JoeDinAV and @SCNMag to share your thoughts!

More often than not, the go-to solution for a system that is not satisfying users’ needs is to purchase new equipment and start over with a new installation. Whether or not perception is reality, it is commonly thought that operational defects are tied to the brand of equipment being used and that by simply replacing the equipment is the best course of action to remedy the problem. The truth is that an improperly designed, installed, programmed, or configured system will not work no matter what equipment is used. There are circumstances when a device may not fit the need, doesn't offer the desired functionality, or is beyond its lifespan; however, in many circumstances, the custom programming or system configuration is the key variable in the overall success of the system, as fittingly stated in an old proverb, "a chain is only as strong as its weakest link." 

[Tips for Training Your Team]

Applying this proverb to AV, the saying becomes "a system is only as good as its weakest component." Therefore, the best design and equipment can be undermined by improper installation, setup, or programming. Conversely, and contrary to some common beliefs, control programming or configuration can’t overcome some equipment limitations, design shortcomings, or an improper installation. 

Another variable contributing to operational satisfaction is the ability to clearly understand and address user needs. Even though existing systems were likely designed and programmed to work as specified based on an original set of requirements at the time of implementation, their effectiveness and value gradually declines as users’ needs, technology advancements, workflow variations, and new business requirements change over time. Despite the possibility that this degradation may be remedied by purchasing new hardware or installing the latest and greatest technologies, viable alternatives also exist, such as modifying control system programming and updating firmware in existing equipment to unlock new capabilities and features.

For existing systems, it may be the case that certain features were not available when the equipment was initially installed and commissioned. However, with most modern network appliances, operational improvements, added functionality, and advanced capabilities can be enabled with a simple firmware update. Thus, without changing hardware or doing any installation, system functionality can be enriched simply by updating firmware. Additionally, with modifications to control programming or device configuration, systems can be transformed from being borderline antiquated to having state-of-the-art features.

A great example of this concept can be seen with iOS or Android devices. While there are advantages to getting the latest and greatest phone or tablet, most features and functionality are available to all devices with supported hardware through a free operating system upgrade. Users have the ability to enhance the capabilities and experience of their existing equipment without a new or additional hardware purchase. The same approach holds true for Mac and PC users.

Yet another way to get more out of existing equipment is to leverage the devices’ external API (Application Programming Interface). An API provides the commands and responses that allow third-party entities, such as a control system or software application, to communicate and exchange information with the device. Along with upgrades to device features, firmware updates may also reveal added integration opportunities via API enhancements. 

While the typical or base functionality of a device may be the primary selling point and applicable for most use cases, many products also support advanced features that are not commonly considered for everyday applications. By exploring the depths of the product’s capabilities and being comfortable working with its API, additional functionality and controls may be uncovered that can be utilized to address specific user needs or provide the key to modernized solutions.

Tapping into an API can also provide the ability to repurpose existing equipment to address new needs through cost-effective software upgrades in lieu of discarding functional hardware and incurring design, installation, and procurement costs. One example can be seen in leveraging the capabilities of hardware codecs. With the move to software conferencing, an installed codec along with accompanying cameras seems to have diminished in value. However, the opportunity to maintain the existing video infrastructure and camera control through the codec hardware is possible, despite the codec seldom being used for its primary function of video calling. Rather than purchasing new cameras and switching equipment, camera control and source routing can be supported via the codec’s API with the codec output connected to PC or unified communications appliance supporting software conferencing.

Furthermore, touchpanels dedicated to codecs can be customized to include control of peripheral devices for rooms that either don't warrant a third-party control system or have expanded needs that go beyond the base codec functionality. The value of building upon the existing hardware solution is realized not only through the cost savings of avoiding new equipment purchases and accompanying installation, but also by maintaining familiarity and consistency with the established user interface and functionality standards.

Similarly, many audio DSP manufacturers are adding a control component to their products to expand their functionality beyond the device’s primary role of audio mixing, volume control, and conference controls. With the addition of a control element, the audio DSP not only supports a method for operating its typical features, it can also be expanded to operate other IP-controlled devices that can be integrated through an external API. Whether with a dedicated touchpanel or a web tablet browsing to an HTML5 user interface using a WebSocket connection, the ability to implement an integrated system from a single device that can be programmed or configured to support both audio and control is a seemingly efficient and cost-effective way to get more from existing hardware and minimize the effort and expense of additional equipment, design, and installation.

Another product category whose functionality can be expanded by leveraging advanced features through an API is wireless presentation systems. Often, these products require limited, if any, control to perform their typical functionality of source connection and display. However, through an external API, the ability may exist to connect multiple devices, select between video layouts, implement video processing effects, manage connections, and share sources between devices or systems.

The relevance of these ideas not only brings to light the value of control, programming, and the power of an API, it also helps to address clients’ ever-shrinking budgets, offset the impact of hardware backorders (caused by increased demand, difficulties in supply chain, chip shortages, etc.), protect manufacturers' brands, and maintain a favorable reputation of being able to effectively address clients’ needs without unnecessary cost. While physical system upgrades may seem to be the easier and more straightforward path to addressing a user’s need, they can turn out to be more involved, time consuming, costly for the client, and less effective. 

Additionally, the opportunity to think outside the box and leverage a prior investment though creative software solutions will likely provide differentiation and appeal to a client's desire to be innovative. Rather than defaulting to replacing seemingly good hardware with others that may not be more effective without additional design, installation, programming, configuration, and setup, existing equipment and system lifespan can be extended providing more options for the future.

Since the gig economy exploded on the scene during the Great Recession, it has reshaped the American workforce. Consider that today, more than one-third of Americans report that they are participating in one way or another, with 49 percent of adults under 35 “gigging it.” Certainly there are pros and cons to gig work, and the subject is wracked by ongoing controversy as legislators struggle to define what it really means to be an employee. Yet, companies can’t afford to ignore the powerful lure, especially among young people, of working this way.  

[ The AV Gig Economy ]

The flexible nature of gig work appeals highly to the younger generation. To them, the work/life integration built into the gig economy is not a cool trend but a priority, even a value. And companies competing for Gen X, Y, and Z workers need to bake it into the jobs they offer.

Even as people become increasingly disenchanted with the harsher realities of gig work (like the lack of benefits and protections employees enjoy), they still crave many aspects of it. Young workers love setting their own hours, clocking in remotely, and being able to take off to meet family obligations, even on short notice. companies that provide these working conditions are the ones that will thrive in the future.

The idea is to give them the best of both worlds: the financial stability that only a “job job” can offer, but also the sense of freedom that comes with gig work. Many workplaces got to test these work styles in real-time because of COVID-19 quarantine—and in many cases, the results were positive.

The first surprise for many employers who’d been reluctant to allow workers to telecommute was that productivity actually soared. When working from home is done well, psychologists emphasize that it can improve employee productivity, creativity, and morale.

[ How to Leverage Talent in the YOLO Economy ] 

While not every workplace is able to provide work-from-home options, there are many ways for companies to compete with the gig economy. A few suggestions:

Keep the number-one thing young employees want—work/life integration—top of mind. In one survey, nearly 17 percent of respondents said it was the most important factor they consider when choosing a job … more than leadership opportunities, flexibility, professional development, and a laundry list of other benefits. Factor this truth into every decision you make as you shape your workplace culture. 

Consider allowing employees to work remotely, part or all of the time. Remote work is the single biggest factor that gives employees the flexibility to work on their own time. Quite often this eliminates long (and costly) commutes, childcare dilemmas, canceled parent-teacher conferences, and more. However, this option won’t work for every position or every workplace.

Be real, with yourself and with employees, about what the job requires. If the remote option works, then great, but if it doesn’t, both you and the employee will be unhappy in the long run. Often, a hybrid arrangement might prove to be a good solution.

Let them maintain control over when they’re available. Even if a job can’t realistically be done remotely, people may still be able to tailor hours to their own schedule. For example, they might come in earlier (or later) and leave earlier (or later). This often ensures that their work is done at the most effective times, without rushing or exhaustion, and enables employees to fulfill family obligations without interfering with their working hours.

Empower men to share the burden of childcare without career penalty. In today’s world, many men share the burden of childcare or put their own careers on the backburner to support their wives. Allowing these employees flexibility to fulfill their family obligations can keep effective workers in your company, rather than losing them to the gig economy.

Just like Tom, my millennial associate who told me he wasn’t interested in long hours or a fast track to making partner at our firm because his wife’s career took precedence in their family, millions of couples are struggling with how to best balance dual careers. Organizations need to recognize this as reality for employees.

Don’t skimp on real time off. If you are able to let employees work from home (either full-time or part-time), don’t make the mistake of thinking this format is a replacement for actual free time. It is all too easy for work-from-home jobs to morph into an expectation for workers to be plugged in 24/7, but this sort of work environment will absolutely lead to burnout, and, therefore, a lower quality of work produced.

Give your employees a chance to build new skills. Many gig workers enjoy the exciting new experiences that gig work can provide and look down upon the monotony of the traditional nine-to-five. Allowing your employees a chance to “shake things up” and learn something new can give your company an exciting edge over other traditional workplaces.

Ask yourself: What do young people REALLY want? Then start moving your company in that direction. For example, they want training and development, the opportunity to collaborate with teams, a sense of meaning in their work, and an affiliation with socially responsible entities. They insist on fairness, equity, diversity, and inclusion. So, take a hard look at your workplace culture and see where you’re not in alignment with these values. Move to fix any glaring problems right away. Then get set on making long-term changes that will make you more likely to meet the needs and wants of younger generations.

It’s absolutely essential that your workplace become attractive enough to young, talented workers so they will choose employment with you over the lure of gig work. Freedom and flexibility are great, but like all human beings, young employees want to feel a genuine sense of belonging. If you can provide that, you can capture their hearts and minds and maybe even earn their loyalty.

Related Stories

Gen Z Is Coming to Your Office—Are You Ready? • By 2020, Gen Z will make up 20 percent of the workforce. What do you need to know to prepare for the next generation in your office?

The AV Gig Economy • A growing number of AV companies, nervous about bringing on new full-time employees, are choosing to err on the side of caution and are instead looking for short-term freelance help.

How to Leverage Talent in the YOLO Economy • In a trend called the “YOLO Economy,” highly skilled 20- and 30-somethings are leaving their jobs or seeking flexible work models that give them better work-life integration.

How to Safely—and Legally—Bring Employees Back to Work • Many employees are still working at home as the pandemic lingers. But now that vaccination distribution has ramped up, many leaders are counting down the days to when they can bring employees back and once again maximize the rewards of face-to-face collaboration and innovation. The biggest question on their minds: How can we do this in a way that keeps everybody safe—including employees, vendors, and customers?

What to Expect for the Future of Work Post-Pandemic • As the COVID-19 pandemic begins to subside, many companies are now being challenged with adjusting their office culture. Avocor's Dana Corey shares some best practices for them to consider.

Adapting to the Hybrid Workplace • Before the pandemic, companies were eager to integrate flexible conferencing and collaboration-based technology to increase engagement among employees and conduct global meetings more effectively. Now, however, companies are looking for guidance from technology providers to help them create not only a seamless hybrid working environment, but an intuitive one, too.

At last month’s AV³ virtual event, we spent most of the day discussing the future of pro AV. What will the next-gen classroom look like? How will digital signage evolve? What does the future hold for streaming?

While our presenters and panelists had plenty of answers, the event left me with even more questions. Particularly this one: Why do we even try to predict the future when it is so darn unpredictable?

Don’t get me wrong. It’s always interesting to hear people’s viewpoints and why they think things will turn out a certain way. It’s even more interesting to go back and listen to older predictions and see how wrong (and occasionally right) people were. But we’re not spot on, so why bother?

It turns out there’s a lot of psychology involved in predicting the future. In 1980, Neil Weinstein, a psychologist at Rutgers University, published a paper titled “Unrealistic Optimism About Future Life Events.” His evidence supported this theory: “People believe that negative events are less likely to happen to them than to others, and they believe that positive events are more likely to happen to them than to others.” Essentially, we generally believe that we are the exception and not the rule.

These beliefs spill over into our work lives. For example, a Pew Research study found that 65 percent of Americans in 2015 believed that robots “definitely” or “probably” would be doing much of the work currently done by humans in the next 50 years. At the same time, 80 percent of those surveyed believed that their own jobs or industries would remain largely unchanged and would exist in their current forms 50 years later.

What will the field look like in 50 years? Or even in five years? I’m not sure, but I can tell you that change is inevitable, and I predict that we won’t stop trying to predict the future!

P.S. If you missed AV³ and want to hear predictions from AV pros like Bren Walker, Jeremy Caldera, Peter Lawrence, Rony Sebok, and more, you can still catch it on demand until July 15 (and earn 4.75 AVIXA RUs!). Visit av3event.com to learn more.

Click here to read more stories from the July 2021 issue of SCN.

To take a line from my dear friend Tim Albright, .my name is not Joe, it is not short for Josephine, and no, my dad was not eager for boy when I was born. My name is Joé (pronounced Joey) and my pronouns are she/her. I tell you this because when I think about engagement with my co-workers, business partners, or truly anyone I interact with on any given day, it’s always more respectful and leads to better outcomes when I refer to them by their preferred name. 

AVIXA recently asked members of our community Why am I an ally for pronouns? And the responses were nothing short of amazing. Take a moment to watch the video and take the extra moment to respect those around you. 

For those who fall outside of traditional gender norms, the feeling is much the same, and it all comes back to respect. Respect for ourselves, respect for those around us and respect for the choices that each and everyone us make for the person we put forward in business. According to Steven Huang, head of diversity and inclusion at Culture Amp, “For most, their singular and visible gender identity is a privilege. Not everybody has this privilege; those that are referred to with the wrong pronoun can feel disrespected, invalidated, and alienated.” 

[AVIXA’s Diversity, Equity, and Inclusion Initiative Takes Flight]

If you recognize your privilege, you recognize there are doors you have never had to open and doors you have never seen; you also have an understanding of those who have had to knock the loudest. So, asking, knowing, and using someone’s gender pronouns is a positive way to support and respect those around you or those you work with. And it takes nothing more than the time to ask the question and listen for an answer. 

Culture Amp suggests a few ways to ask someone what their gender pronoun is: 

As part of an introduction or icebreaker at work, you can say “Tell us your name, your role, and if you’re comfortable, your gender pronoun.” You might hear gender-neutral pronouns like “they, them, theirs” —or some people prefer that you simply use their name. In a one-on-one conversation, the best way to ask is with a straightforward: “What are your gender pronouns?” or “Can you remind me of which pronouns you like for yourself?” 

And for those of us with visible gender identities, we can be allies by normalizing the use of gender pronouns in our business signatures, social media profiles and group or 1-1 introductions. 

If you want to be part of the conversation for creating a culture of belonging, you can sign the AV Industry Pledge for an Equitable Future or connect with us at socialjustice@avixa.org.