NEC Display Solutions of America announced its selection as exclusive supplier of digital cinema projectors to USA Drive-Ins, a motion picture exhibition company solely dedicated to the revitalization of the classic American drive-in.
USA Drive-Ins will exclusively use NEC Display NC3200S and NC3240S digital cinema projectors like this one
The company will exclusively use NEC Display NC3200S and NC3240S digital cinema projectors in this initiative to increase the number of drive-in theaters in the U.S. The locations will present family-friendly films in an all-American experience. USA Drive-ins has executed an agreement to partner with the iconic American restaurant experience Johnny Rockets.
“This effort embodies a deep belief that people should have greater access to movies and that families should experience the fun of going to the drive-in,” said Bill Dever, Managing Director of USA Drive-Ins. “We are excited about partnering with NEC and GDC Technology, a digital cinema solutions provider. These are both companies dedicated to providing the best movie going experience possible.”
“We are delighted to be working with USA Drive-Ins to invigorate the classic American drive-in and make it available to families,” said Jim Reisteter, General Manager of the Digital Cinema Division at NEC Display. “USA Drive-Ins is evoking a celebration of a uniquely American experience, and we’re honored to play a key part.”
“GDC welcomes this opportunity to bring the theater-going experience to more people and applauds USA Drive-Ins for its work,” said Dr. Man-Nang Chong, founder and CEO of GDC Technology.
Besides NEC’s and GDC’s roles in the project, Ballantyne Strong, Inc. is the project’s reseller and will provide installation, warranty and technical services from its state-of-the-art network operations center.
“We’re honored to be leading the USA Drive-Ins deployment with GDC Technology, serve our distinguished role as NEC’s master reseller for digital cinema projectors, and also to provide post-sale 24/7 technical support,” said Gary Cavey, President and CEO of Ballantyne Strong.
Besides the traditional drive-in locations, set for completion in the spring of 2015, USA Drive-Ins also is deploying “pop-up” drive-ins for which it will utilize NEC digital cinema projectors.
All NEC digital cinema projectors are Digital Cinema Initiatives (DCI) compliant, which allows exhibitors to capitalize on current and future growth opportunities, and can be centrally managed, freeing up on-site theater personnel for more strategic activities.