|Entry digital signage at Cedar Fair amusement park helps direct the flow of traffic.
Cedar Fair Entertainment Company wants waiting in line at its
amusement parks to be just as enjoyable as riding the ride itself.
Well, that might be a slight exaggeration. But as “always on”
technology becomes a mainstay, Cedar Fair knew it had to seek a new
way to entertain riders waiting in line. So, the entertainment company
turned to SunBriteTV’s outdoor displays to entertain guests in eleven
of its major amusement parks.
In an aggressive deployment timeframe of just eight weeks, and an
inclement weather schedule that included rain, sleet and a polar vortex,
Reflect Systems chose SunBriteTV’s outdoor televisions for their ease
of installation and weatherproofing technology, which has been known
to withstand the elements across North America. So far, they have
proved versatile and reliable tools in delivering necessary information
and entertainment to Cedar Fair’s 23 million annual guests.
“Cedar Fair wanted to enhance the guest’s overall experience with
digital media experiences,” explained Arnie Rivera, VP of solution
delivery and client services at Reflect Systems, the integrator responsible
for the install. “We provided Cedar Fair with exclusive advisory services
to help determine the best solution to maximize revenue potential and
return-on-investment for their planned digital media network.”
With more than 350 screens across eleven amusement parks,
including Cedar Point, Knott’s Berry Farm, Kings Island and Canada’s
Wonderland, the digital experiences start immediately once guests
arrive. Entry gate digital signage is utilized to help direct the flow
of traffic. For entry gate screens, Reflect developed a custom
software application to dynamically control lane status for guest
entry, indicating which lanes are open or closed. The application also
provides custom content and messaging capabilities to designate lanes
reserved for groups and VIP s, and can also be used to promote special
events. Multiple screens throughout the parks provide guests with
entertainment and information. Reflect developed dynamic content,
including a custom weather package to inform guests when to expect
the hottest or coldest hours of the day, or inclement weather, allowing
them to plan their day accordingly.
The ReflectView enterprise digital media software suite provides
Cedar Fair control over the management, distribution and presentation
of HD media content and applications.
Reflect also tested all audio while parks were in operation to ensure
that the audio was clear and audible in such a noisy environment.
Additional audio and visual technologies implemented at the parks
included interactive wayfinding kiosks developed and installed by
Reflect, and dynamic content/social media feeds curated by Reflect and
displayed on al SunBriteTV displays throughout the parks.
“Cedar Fair’s attention to customer service and the parks’ varied
environments demanded a dependable solution,” said Rusty Wagner,
SVP , Reflect. “We chose SunBriteTV because the displays were not
only an aesthetic fit but because the weatherproofing technology
guaranteed high performance in every climate.”
Reflect deployed more than 350 SunBriteTV Pro Series 55-inch
outdoor displays across the 11 parks. Featuring direct sunlight-readable
LED screens with high temperature Enhanced Solar Tolerance
(EST) technology, the Pro Series offers a consistent image in all lighting
conditions. Multi-fan airflow and temperature regulation systems
keep internal electronics running in temperatures from -40 degrees to
122 degrees Fahrenheit and a watertight cable entry system seals out
moisture, insects, dust and foreign particles.
Inclement weather was a factor even before the installation was
complete. Reflect had to perform within an ambitious timeframe of
eight rainy weeks in order to finish the job in time for the start of the
“There was a lot of snow and we had to get creative to keep equipment
dry while mounting. We had to be mindful and knowledgeable of all the
parks’ safety requirements. We are proud to say that we adequately
worked within all safety regulations and completed the installation in
all eleven parks with no incident,” Rivera said.
Designed for permanent outdoor installation, durability is inseparable
from the SunBriteTV brand. In large public venues like Cedar Fair’s
amusement parks, vandalism is as great of a concern as weather. The
Pro Series features a front tempered anti-reflective glass window to
provide added protection and prevents tampering with the LED screen.
Amirah Mercer is digital editor for SCN and Residential Systems.