was presented with C2G
's (Cables To Go) Partner of The Year award at its Partner Appreciation Dinner on Wednesday, June 13, 2012 at InfoComm.
To qualify for the award, C2G performs an in-depth evaluation across four key dimensions. C2G looks at each partner's total revenue, engagement with various internal departments, loyalty as represented by the amount of market share the partnership has jointly secured, and the extent and diversity of the partner's product portfolio.
"AVI-SPL is honored to be recognized by C2G as Partner of the Year," said CEO John Zettel. "Our business together has thrived over the past few years as both companies have broadened the products and services we offer."
"It's exciting to work hand in hand with such a well known integrator and provide mutual value in areas that really help drive our businesses such as marketing, business development, vertical markets, and international opportunities," said Gregory Billhardt, executive vice president of Lastar, parent company of C2G. "Supporting AVI-SPL has been a welcome opportunity for C2G and we're looking forward to continued success."