Alcorn McBride’s COO Brings the Sights and
Sounds out from Behind the Scenes
NAME: Jeremy Scheinberg
COMPANY: Alcorn McBride
TITLE: Chief Operating Officer
BACKGROUND: Scheinberg has been
with Alcorn McBride since graduating
from Penn, with the exception of twoyear
hiatus to attend business school.
SCN: What does your position entail?
Jeremy Scheinberg: I am responsible for the day-to-day operations
of the company as well as charting our future product strategy. I just
celebrated my thirteenth year at Alcorn McBride.
SCN: How has your background prepared you for your role?
JS: My degree is in control systems engineering, so I have always
had a love for systems design. When I first arrived here, I did field
project management as well as systems engineering. I traveled around
the world working on installations and programming, as well as ride
control on Universal Studio’s Spiderman. Being in the field definitely
gave me greater insight into how people use our equipment, and
the unique demands that only a project schedule can afford. So as
COO , my priority is to ensure our team is as responsive as possible to
assist our clients with tight deadlines. Our philosophy is to make the
engineers who design the product accessible. Doing that provides an
extremely high level of support (they know the products best), and
helps achieve our other goal: To stay in tune with how our products
are used so we can make our products robust, feature-rich, and as
easy-to-use as possible.
SCN: What are your short- and long-term goals?
JS: Our short-term goals are to expand into ancillary industries that
make sense for us. For example, we are growing into the broadcast
industry because they have many of the same demands that the themed
entertainment industry has—products that work 24/7/365, and that
won’t crash during a live broadcast or get a virus. Long-term, I hope
that we will constantly evolve into a workplace that fosters creativity
and ingenuity so we can come
out with great new products
to serve new and emerging
SCN: What is the greatest
challenge that you face?
JS: Very cheap, disposable
products that compete with
our solutions. Sometimes it
may appear as if a lower-cost
PC-based product is the best
solution, but it is short-term
thinking. We have seen that
these products don’t last, and
in the types of venues that
we operate in, failures are
very high-profile. Our clients
don’t want their guest to walk into their facility and see a giant LED
sign with a BSOD (blue screen of death), or have a control system crash
in the middle of the show. Our products are engineered specifically
from the ground up, so you get all of the functionality without the risk
inherent in these low-quality products.
SCN: How can systems contractors better position themselves to
profit from what Alcorn McBride has to offer?
JS: Our equipment powers some of the highest-profile attractions in
the world. However, since we are “The Sights and Sounds Behind the
Scenes,” many contractors may
not be familiar with us, or our
products. Systems contractors
can benefit and profit from our
products by working with us to
learn the depth of our product
capabilities. Many of our clients
offer service contracts, maintaining
projects long after the
installation. Using our gear will
ensure a level of reliability, cutting
down on maintenance costs.
Plus, when installed systems
simply work as designed, everyone