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  • When an Olympic-Bound Team Came to Train, This Facility Turned to Digital Signage

    By SCN Staff Jul 29, 2014

    When an Olympic-Bound Team Came to Train, This Facility Turned to Digital Signage

    When the U.S. Field Hockey Team says it wants to make your sports facility its training base, you listen—even if it means shortening your construction schedule by half on the unfinished complex. Meet the integrator that installed digital signage in record time.

  • L-Acoustics Installed at Texas Church

    By SCN Staff Jul 28, 2014

    L-Acoustics Installed at Texas Church

    The church sought a sound system that would offer utter clarity for spoken word and a strong music program. Christ Chapel Bible Church chose to purchase and install an L-ACOUSTICS KARAi line source array system.

  • How to Use Content Marketing to Fuel the AV Sales Funnel

    By Kelly Perkins Jul 23, 2014

    How to Use Content Marketing to Fuel the AV Sales Funnel

    As much as I hate the term “sales funnel," it is a useful idea to keep in mind when creating a website and developing the right content marketing to attract and retain customers. AMX's website above is a great example of leading the customer through the funnel with useful content.

  • How LISNR’s Audio-Beacon is Tapping the AV Industry to Market to Consumers

    By Amirah Mercer Jul 18, 2014

    How LISNR’s Audio-Beacon is Tapping the AV Industry to Market to Consumers

    Meet LISNR, a technology company that markets to consumers through inaudible “smart tones” encrypted in audio files. While the beacon market has been monopolized by the use of dedicated hardware devices emitting Bluetooth Low Energy signals, this startup has provided a way for audiovisual companies to join in the fun.

  • Can a Hardware-Free AV Industry Exist?

    By Karen Mitchell Jul 17, 2014

    Can a Hardware-Free AV Industry Exist?

    Some hardware is bound to disappear, but what doesn't kill it will make it stronger.

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