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  • How to Use Content Marketing to Fuel the AV Sales Funnel

    By Kelly Perkins Jul 23, 2014

    How to Use Content Marketing to Fuel the AV Sales Funnel

    As much as I hate the term “sales funnel," it is a useful idea to keep in mind when creating a website and developing the right content marketing to attract and retain customers. AMX's website above is a great example of leading the customer through the funnel with useful content.

  • Webinar: Advanced Video Walls on July 23

    By SCN Staff Jul 22, 2014

    Webinar: Advanced Video Walls on July 23

    Looking to build the perfect video wall? Join Systems Contractor News editor Kirsten Nelson, and Peerless-AV industry experts Todd Mares and Brian McClimans, tomorrow, July 23, for a webinar on "Advanced Video Walls."

  • How LISNR’s Audio-Beacon is Tapping the AV Industry to Market to Consumers

    By Amirah Mercer Jul 18, 2014

    How LISNR’s Audio-Beacon is Tapping the AV Industry to Market to Consumers

    Meet LISNR, a technology company that markets to consumers through inaudible “smart tones” encrypted in audio files. While the beacon market has been monopolized by the use of dedicated hardware devices emitting Bluetooth Low Energy signals, this startup has provided a way for audiovisual companies to join in the fun.

  • Can a Hardware-Free AV Industry Exist?

    By Karen Mitchell Jul 17, 2014

    Can a Hardware-Free AV Industry Exist?

    Some hardware is bound to disappear, but what doesn't kill it will make it stronger.

  • Whitlock Acquires Select Business Operations of Xerox Audio Visual Solutions

    By SCN Staff Jul 14, 2014

    Whitlock Acquires Select Business Operations of Xerox Audio Visual Solutions

    Whitlock has acquired select business operations of Xerox Audio Visual Solutions (XAV) from Global Imaging Systems (GIS), a wholly owned subsidiary of Xerox.

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