By Chuck Ansbacher On December 02, 2011
To Truly Support Worship Clients, Yamaha’s Marc Lopez says
Training is Key
NAME: Marc Lopez
COMPANY: Yamaha Commercial
TITLE: Marketing Manager
BACKGROUND: Lopez began his
career at Yamaha nearly ten years
ago, initially as an applications specialist
for the Yamaha 02R and 03D
digital mixers, and later as software
product manager for the Yamaha
PM1D, DM2000/1000, DME systems,
and network products. Prior to
joining Yamaha, he was a freelance
post-production and sound engineer
for television and film.
SCN: What does your position entail?
Marc Lopez: I oversee all commercial audio marketing initiatives
in North America for both Yamaha and Nexo products. Marketing
initiatives include traditional marketing activities such as advertising,
public relations, and events, as well as training programs, technical
support, and market research for
future product planning.
SCN: How has your background
prepared you for your role?
ML: I have been a “sound guy” for most
of my life, whether it was for a band,
at school, in church, or at a community
center. I studied electrical engineering and music in college and taught
algebra during the summers. Professionally, I worked in the recording and
post-production industries during the transition of analog tape, digital
tape, and digital audio workstations. As a long-time user of professional
audio products and a believer in education, I understand the market
demands for practical solutions,
support, and training for
equipment in the digital age.
SCN: Where do you see the house
of worship market heading?
ML: The house of worship
market will continue to be an
important market to address,
with its need for sound reinforcement,
lighting, and multimedia, which
in many cases rival the requirements
of typical performance
venues. And with technology
advancing at a rapid pace, many
houses of worship require the
need to utilize these new technologies
in order to enhance
the level of services to promote
their message. We also see
this reflected in the increase of
mobile and portable systems
for satellite locations.
SCN: How can systems
contractors better position
themselves to profit from the
houses of worship market?
ML: Like any other business,
systems contractors need to be
sensitive to the needs and trends
of the market. The basic focus
for a house of worship is to effectively communicate their message, and
a system that can strengthen their message by providing a simple and
consistent operation with high impact will certainly catch the attention of
the congregation. Like many industries today, they are not just looking at
cost, but the overall value the system brings. We have also observed that a
well-designed and implemented system is just the entry point. Providing
training and support at the times they
need is also a requirement and should
not be an afterthought.
SCN: What are some of the greatest
challenges facing contractors
working in the houses of worship
ML: I think the challenges are very
similar to other markets—keeping
up with technology changes, cost
of materials, resources for training,
education and marketing, and the
uncertain economic situation.
Chuck Ansbacher is managing editor of SCN.
The audio system at Eastern Star Church’s new 3,000-seat location is centered around a Nexo
GEO S12 line array.
BUENA PARK, CA—CSD of Fort Wayne, IN recently completed a design/
build project for the new Northwest Campus of Eastern Star Church in
Indianapolis. The church began its history in 1920 with a congregation of 12,
and now, three campuses later, has grown to a congregation of over 25,000.
A major undertaking, the 3,000-seat contemporary gospel northwest
campus features a choir, band, praise team, and for most sermons, has 120
members located on the stage. Its new audio system is centered around a
Nexo GEO S12 line array consisting of 14 GEO S1210s and 27 GEO S1230s
all in white, Yamaha PM5D-RH digital audio console at front of house,
and M7CL-48 used for monitors.
Additional audio system components include 12 Nexo PS15s and four
PS10s, Nexo Alpha Subs, eight 4x4 NXAMPs, and one 4x1 NXAMP. CSD
also installed 10,000-lumen DLP projectors, a Panasonic PTZ Cam System,
and ETC and Leprecon lighting systems. Two Yamaha P3500S amps, two
P7000S amps, Aviom Personal Mixing, Aviom Digital Snake, and Worx
Audio speakers are used in perimeter rooms.