Kennesaw, GA--American Cinema Advertising Network (ACAN) will supply UltraStar Cinemas of San Diego, CA with Digital Projection International (DPI)Digital Projection Cinema projectors featuring Texas Instruments' DLP Cinema technology. The projectors will be used to display digital pre-show advertising content, alternative programming, digital theatrical trailers and Hollywood digital features. UltraStar will be the first North American exhibitor to use DLP Cinema technology-equipped projectors for all digital
pre-show programming and full features.
Under its recently announced Pre-Show Advertising and Media Asset Marketing Agreement with UltraStar, ACAN will initially outfit 20 out of the company's 81 total screens in the U.S. with DPI's DLP Cinema projectors. The Agreement calls for ACAN to finish the conversion of UltraStar's remaining 61 screens within a year, which will likely
make the company the first exhibitor in the world to be fully equipped for digital cinema on all screens.
"We are so gratified that a company and an exhibitor have finally stepped up to put into place high-quality projection technology for the exhibition of all digital content," said Peter Nicholas, DPI's director of cinema sales and marketing in North America. "It's an honor to be part of such a significant step forward."
"We are pleased to see Digital Projection and UltraStar moving forward with a significant DLP Cinema deployment," said Doug Darrow, business manager, Texas Instruments DLP Products. "A complete conversion of UltraStar's 81 screens to digital is a promising step towards the future of cinema."
In addition to DPI, ACAN has assembled a team of leading companies to execute this extensive project. According to Alex Gorovitz, CEO of ACAN, and Alan Grossberg, president and CEO of UltraStar Cinemas, the companies are committed to providing the best presentation quality for the viewing audience and its advertising clientele.
"UltraStar Cinemas will be the first exhibitor in North America to be equipped with the necessary equipment to show all digital programming, including movies, using one projector. The quality of the theatrical presentation should be the absolute best, including the pre-show," said Gorovitz.
"We've been a leader in the adoption of digital cinema and are hopeful that other exhibitors will follow our lead by making the jump to DLP Cinema for all applications, rather than giving in to the temptation of using inferior non-DLP technology," added Grossberg.
"ACAN obviously shares our vision and commitment to superior digital presentation as evidenced by their willingness to provide this technology."
Digital Projection International www.digitalprojection.com