Lighting designer Herrick Goldman recently scored big at Dallas Cowboys
Stadium helping transform the football field into the site of a
spectacular event for Ward & Ames Special Events, the company that
created a design concept straddling the 50 yard line for the launch of
Emirates Airline’s Dubai to Dallas route. With support from GDS
LiteWare fixtures and grandMA lighting control, he gave a “larger than
life” look to the celebratory dinner and presentation for 950 guests
with entertainment by musical group Splash and a performance by cast
members of “Dancing With The Stars.” A.C.T Lighting is the distributor
of grandMA and GDS lighting in North America.
deployed 24 GDS LiteWare Satellite up-lighters to illuminate the
stadium’s exterior arched entry and positioned additional fixtures along
the red carpet, which led guests to the VIP lounge for cocktails.
Bright Star Productions of Houston implemented all the entryway designs.
GDS’s LiteWare range of RGB LED solutions for lighting include the new
Satellite, which offers a fully-adjustable head with 360º pan and 180º
tilt for easy focusing. The up-lighters provide an ideal solution for
demanding events. With no cabling required for power or control, the
fixtures are deployed in the desired locations by simply switching them
“A.C.T Lighting’s Ben Saltzman showed me the fixtures about a year ago,
and I saw them again at PLASA,” Goldman explains. “They work great.
You just set them and forget them. They’re bright, require no cabling
and have handy wireless DMX. They’re perfect for quick one-of
installations like the Emirates gala.”
After cocktails in the Legends Club, Emirates guests were led to stadium
seating for the first presentation. The venue’s 70x160-foot LED screen
(currently the world’s fourth largest) was lowered to 40’ feet above
the 50 yard line on the field and curtained off with black velour
traveler track. Ward & Ames asked Goldman to create a simulated
landing strip runway which he did by lining it with 130 feet of Color
Kinetics ColorBlaze lighting and High End Dataflash strobes, using
vertical trusses as searchlight towers. When the traveler opened it
revealed an elegant dinner setting and a 120-foot wide stage on the
opposite side of the field.
Goldman controlled several hundred lights with a grandMA console; a
second desk was on hand for backup. “When it’s my choice, I only
specify grandMA,” he declares. “Paul Sonnleitner did some fast and
beautiful programming on it.”
In addition to the runway lighting, the grandMA controlled cyc lighting
with 75 fixtures working together to produce more than 25 different
looks for the set. The stage boasted a 115-foot high center cyc flanked
by 68-foot high cycs.
The console also controlled stage lighting, dance floor lighting and
back lighting. Goldman turned to the grandMA for control of audience
lighting, too, which featured 60 fixtures.
For more information: www.actlighting.com