By Kirsten Nelson On August 11, 2010
When we are fortunate
enough to
indulge in a real
lunch break, we all
have a favorite spot.
We are drawn there
by the menu, the service,
the location, or
some combination
of all three. When
that rare triumvirate
is attained, said lunch joint is elevated
into a pantheon of perfect daytime
escapes.
If something were to happen to
that favorite, affecting the very attributes
which draw us there time and
time again, usually there are only a
few more visits made before the prospect
is abandoned entirely and left
to ruin. A case in point is my own
favorite lunch escape in the small
metropolis where I live. They had the
perfect menu, and in fact had recently
added several new sandwiches, one of
which was my absolute scientific and
culinary philosophical ideal in terms
of flavorful sustenance between two
slices of bread.
Well, not long after I marveled at
the improvements to an already flawless
regimen at my favorite luncheon
location, I was to be brutally disappointed.
Evidently it had changed
ownership. I was not aware of this
fact until I crossed the threshold of
the establishment afterward expecting
the same luxurious departure
from my daily routine to which I’d
grown accustomed, and instead finding
an utterly changed cafe.
My hopes were dashed when
I saw a new hostess stand, tables
rearranged in a bizarrely fast-foodlike
fashion, and a new menu that
retained the original cafe’s branding,
but none of its gourmet offerings. The
décor had been altered, stripped of its
original character. Someone whom
I eventually ascertained was part of
the new management staff carried an
empty and filthy bus tub back and
forth through the dining room countless
times in the vacant cafe.
As at this point it was only a few
days since the change in ownership,
I saw several people walk up to
the door, glance inside, note the
unfavorable alterations, and drift
away. Never to enter the place again,
I’m sure.
Ironically, this restaurant, which
managed to flourish in a very un-chic
town, was named “Caffe Niche.”
Well, the new owners clearly didn’t
know their niche. They abolished a
thriving business and eliminated any
loyalty customers had to a once thriving
lunch spot.
I might be a bit early in condemning
this business to failure, especially
since I recently noted its patio was
buzzing with diners one evening,
but as a cautionary tale I think the
experience still rings with meaning.
Make sure you take a close look at
what keeps your customers walking
through the door before you conduct
an arbitrary makeover. Sometimes
it’s a lot more than just a sandwich
that makes the meal.
—Kirsten Nelson