DPAA announced that Rubicon Project, the global exchange for advertising, has joined the organization.
"Rubicon Project’s global exchange makes it easy for buyers and sellers to transact in open, private and direct marketplaces worldwide," said Barry Frey, President & CEO of DPAA. "We welcome the opportunity to share learnings and best practices with them for the benefit of digital out-of-home networks and advertisers."
“As a data-driven mass medium, out-of-home is critical to the progression of digital advertising,” said Joe Prusz, Global Head of Revenue, Rubicon Project. “Rubicon Project has been offering private marketplaces for display since 2012, followed quickly by mobile app, video and audio. We regard digital-out-of-home as a logical extension of that technology. We couldn’t be more excited to join DPAA to underscore that commitment.”
DPAA is a global, digital out-of-home marketing association that has created a strong community environment in which members drive and promote their digital capabilities.
To deliver on their promise of “Digital Out of Home Everything," DPAA functions as a business accelerator and concierge/consultant for members. Membership in the DPAA community brings many benefits, including admission to quarterly "mini summit" meetings with ad industry and DOOH leaders; access to curated VIP tours and meetings at CES and Cannes Lions; an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification; publication discounts; an opportunity to participate in media partnerships; insights on software and hardware solutions; further integration into the advertising ecosystem as part of the video everywhere conversation and marketing campaign; and more.