THE AMERICAN COLLEGE OF CARDIOLOGY UPGRADED THEIR STUDIO AND FIELD OPS. READ HOW THEY DID IT.


CardioSourceVideoNews uses virtual sets for more than half of its studio productions and relies on its JVC GY-HM700 ProHD cameras to produce video signals for chroma key.

Based in Washington, DC, the American College of Cardiology (ACC) is a nonprofit medical professional society active in health policy and legislation, standards and guidelines, and cardiovascular research. CardioSourceVideoNews (CVN) is its ongoing collection of educational video news briefs produced for its 39,000 members. CVN produces roughly 600 videos per year that are posted to www.cardiosource.org for the ACC’s membership. To ensure ACC could handle the consistent workflow, AV techs upgraded the studio and field production unit with the three JVC GY-HM700 ProHD camcorders, Grass Valley Indigo, Blackmagic Design Multibridge system, and a NewTek Tricaster.

JUST WHAT THE DOCTOR ORDERED
CVN produces six regularly scheduled series of two to four-minute videos that focus on science and quality of care issues. According to Justin Schauble, associate director of video production, CVN is also planning to shoot a pilot for The ACC Update, a longer format show.

The new JVC cameras are not CVN’s first foray into tapeless, solid-state acquisition; in fact, they are replacing several Panasonic AG-HVX200 camcorders, which record to P2 media. CVN is an Apple Final Cut Pro shop, and Schauble said the GY-HM700’s native file recording of .MOV files was an excellent fit for its workflow.

CVN purchased its first GY-HM700 late last year, and recently added a third, exclusively for studio productions.

Schauble said the investment in JVC cameras was part of a modestly budgeted upgrade to HD production that began last ear. Beyond the new JVC cameras, CVN invested in two switchers for its control room, a Grass Valley Indigo for traditional productions and a NewTek TriCaster TCXD300 for productions that require real-time chroma key.

More than half of CVN’s studio productions use virtual sets, and the studio is equipped with a full greenscreen cyc. Schauble said he field tested the GY-HM700 against a Sony XDCAM, and the JVC’s HD-SDI 4:2:2 output provided a cleaner signal for chroma key. The HD-SDI feed from the camera is fed directly to the TricCaster for a live key, or HD footage can be captured using a Blackmagic Design Multibridge system and the key added in post production.

Beyond studio projects, CVN produces an extensive amount of 720p video in the field, covering educational summits, legislative conferences, and other events. Schauble prefers the GY-HM700’s shoulder-mount form factor, because it provides better stability for handheld shots. “JVC stands up as a professional camera,” said Schauble. “The image quality is spectacular.”


For its coverage of educational summits and other events, CVN produces extensive video in the field.

AND THE ‘BUDGET FOLKS’ AGREE
Video specialist David Wardrick said the GY-HM700 is also well equipped for field use. Equipped with the Canon KT14x4.4KRSJ HD lens, the camera is lightweight and has good balance. He also said he likes the built-in adjustable monitor speaker, which allows him to work without headphones on some projects. He recalled a recent shoot in an unimpressive hospital conference room with limited lighting. “It looked amazing, a really crisp and clear image,” Wardrick said. “What you’re capturing looks gorgeous.”

Schauble is also a big fan of nonproprietary SDHC cards, the solid-state recording media used by the GY-HM700, because they are universally available and affordable. “I can buy 15 SDHC cards for the cost of a single P2 card,” he explained. “They’re practically disposable. The budget folks love that.”

The SDHC cards have proven to be a robust recording media. The CVN team has not had a glitch or recording error since they started using the camcorders last year.

“It is very gratifying to know that a prestigious organization like the American College of Cardiology relies on JVC to share important information with its members-and it takes advantage of both our native QuickTime file workflow in the field and 4:2:2 HD-SDI output in the studio,” said Craig Yanagi, national marketing manager, JVC Professional Products. “Their use of GY-HM700 cameras for ENG work and clean chromakey studio productions speaks to the continued commitment to versatility and reliability of our ProHD line of cameras.”

KEY ELEMENTS / / / FOR THE END USER

ROI
Critical to the organization's mission, CVN produces roughly 600 videos per year that are posted to www.cardiosource.org for the ACC's membership. They need equipment that will help them deliver on this goal. Also, The SDHC cards have proven to be a robust recording media. The CVN team has not had a glitch or recording error since they started using the camcorders last year.

EASE-OF-USE
Video specialist David Wardrick said the GYHM700 is well equipped for field use. Equipped with the Canon KT14x4.4KRSJ HD lens, the camera is lightweight and has good balance. He also said he likes the built-in adjustable monitor speaker, which allows him to work without headphones on some projects.

RELIABILITY
Justin Schauble, associate director of video production, said he field tested the GYHM700 against a Sony XDCAM, and the JVC's HD-SDI 4:2:2 output provided a cleaner signal for chroma key.

info

BLACKMAGIC DESIGN
blackmagicdesign.com
CANON
usa.canon.com
JVC
pro.jvc.com
GRASS VALLEY
grassvalley.com
NEWTEK
newtek.com