The second report in PQ Media’s new edition of the Global Media Intellicast Series - Global Consumer Media Usage & Exposure Forecast 2015-19 – is now available.
The Global Consumer Media Usage & Exposure Forecast 2015-19 delivers exclusive data and analytics covering time spent with digital and traditional media, key market drivers and challenges and US and Global rankings, among other actionable intelligence designed to help benchmark key performance indicators in the 4 major global regions, 3 broad digital media platforms, 8 traditional media platforms and 11 overall media silos.
Additionally, the forecast is designed to drill down into the Top 15 Global Markets with a Value-Add Excel Databook, which provides hundreds of datasets, market-specific insights and 5-year projections in a 420-slide PowerPoint deck featuring more than 230,000 data points. The forecast also examines the entire 2009-19 period, including 2009-14 actuals and 2015-19 forecasts, with more than 850 tables, charts and graphs that will help identify markets and media that present the best investment opportunities going forward.
New in this edition of the forecast is expanded coverage of traditional media usage and in-depth analyses of advertising and marketing channels, such as new data and segmentation by Combined Digital & Traditional Media Silos.
PQ Media's Global Consumer Media Usage & Exposure Forecast is currently utilized by blue-chip media operators, management consultants, financial institutions and ad agencies that continue to count on the data solution for time spent with media.
PQ's analysts conducted thorough PEST examinations and drilled deep into key media markets worldwide to uncover the critical trends driving each of the three key performance indicator's in 2015, 2016 and beyond, including surging demand from post-Baby Boomer generations for wireless devices, broadband access and digital content, which is hastening the shift of ad and marketing dollars to digital media, multitasking with various digital and traditional media and emerging middle class in developing nations, such as China, India, Brazil and Russia, demanding faster access to richer content, which has led to upgraded broadband and wireless systems that are fueling the growth of time, and money spent on mobile data plans, internet access and over-the-top video.
In designing the Global Media Intellicast Series, PQ Media aimed to help consumers navigate the changing the media ecosystem. As such, PQ's analysts conducted the research and development of each publication with the support of PQ Medianomics methodology, which will equip media, entertainment and technology executives with the crucial market intelligence necessary to make smarter business decisions in this era of transformation.