For several years running, the Retail market has been the holy grail of digital signage. Even as the bread and butter of the digital signage market continues to be the more local rollouts for healthcare, corporate or university lobbies, airports…landing that big national retail account remains the goal of many digital signage systems suppliers.
And the retail market is taking off.. and it’s only upside going forward. Because the business of matching buyers and sellers in the at-retail market is changing. As brands and agencies shift a good deal of marketing money away from traditional above-the-line media and into the retail space, there’s more urgency than ever to get at-retail right.
Digital Signage’s sister magazine for the retail market (not just the digital part of that market but all retail), Marketing At Retail magazine has announced the publication of the first annual Marketing At Retail Resource Directory. The 2009 Marketing At Retail Resource Directory will be circulated to the 20,000 most influential decision makers that are ramping up marketing at retail.
The 2009 Marketing At Retail Resource Directory will have comprehensive international listings of POP display Producers, Agencies, at-retail Digital Signage providers, Retail Component Suppliers, Market Rollout specialists, and more players, active in the retail space.
Note, international listings. The market is increasingly international—there are more international producers in the market, and brands now cross more international, demographic, and cultural borders. This is evident in the trend to private labels, in outsourcing not just physical production but some creative offshore, in the move to more targeted marketing to ethnic groups in whatever country they shop in.
So I would encourage any company involved in digital signage for retail–or wanting to penetrate the retail market–should list their company, online, at: