BlueMaxx Award Entry Deadline Extended
6/8/2010
When I was
invited to be a Judge, on another Awards contest for digital signage, I looked
closely at the program (and eventually had a role in crafting its
roll-out).
This one is not just another awards program. The BlueMaxx Award promotes
development around technologies and applications that enable
interactivity between
digital signs and mobile, handheld devices. This is at the heart of recent
developments in digital signage, and I'm excited about being
involved.
It is widely accepted that consumer interactivity is one of, if not the
top
driver of future success in the digital out-of-home industry (DOOH). Not
only
is it measurable, but it is engaging and stimulating. Consumers are
becoming
prolific in their use of handheld, often touch screen-enabled smart
devices. As
consumers become accustomed to receiving applications, coupons, and
marketing
information via their phones and gadgets with short-range
communications,
in-store marketers will seek new ways to leverage mobile devices in concert
with digital signage.
Even better news: due to industries focus on the big spring trade shows,
and
now InfoComm, the BlueMaxx judges and organizers have decided to extend
the
deadline for entry until the conclusion of summer.
This is the new release:
STRATACACHE Extends Call for Entries
Deadline for Inaugural BlueMaxx Award
Industry Recognition for Excellence in
Digital Out-of-Home Interactive Development
Dayton, OH, June 1, 2010—STRATACACHE announced today its plans to extend
the
submission deadline for the inaugural BlueMaxx Award until September 14, 2010.
The BlueMaxx Award, sponsored by STRATACACHE, honors the most successful
development around technologies and applications that enable
interactivity
between digital signage and mobile, handheld devices.
Organizations specializing in mobile interactive development are invited
to
submit nominations now through September 14, 2010. To submit your
nomination,
please visit: www.bluemaxxaward.com.
Key criteria for the BlueMaxx Award:
• A deserving candidate is an organization with a digital
signage project and mobile handset application that is positively
affecting the
customer experience, sales, human resources, training and development,
and/or
providing a service to consumers and constituents.
• A deserving candidate may also be using the technology to
measure the effectiveness of the interaction with the consumer or end
user.
• Interactivity
must directly relate to a digital signage
application or media interface and leverage short-range or other forms
of
communication for interaction with mobile handsets.
Judges include David Keene
(Digital Signage magazine, and
DigitalSignageWeekly.com),
Adrian Cotterill (DailyDOOH) and Dave Haynes (The
Preset Group).
The winner will be announced during a ceremony at Customer Engagement
Technology World (CETW), November
10-11, 2010 at the Javits Center in New York
City. The winner will be highlighted at CETW, promoted and recognized
via
industry-wide media outlets, and presented with a lexan award for
display.
About STRATACACHE
STRATACACHE is a world-leading solutions provider of efficient, scalable
and
cost-effective content distribution, digital signage/digital media and
application acceleration solutions for highly distributed, network
connected
organizations. Serving Global 2000 customers in the retail, finance,
service,
hospitality, manufacturing, media and government markets worldwide,
STRATACACHE's products—ActiVia, OmniCast, and SuperLumin—transparently
solve
large-scale content distribution, digital media, and application
performance
challenges while immediately providing tangible return-on-investment and
dramatically improved user satisfaction. STRATACACHE is based in Dayton,
Ohio,
USA and is privately held. For more information, please visit
www.stratacache.com
or e-mail info@stratacache.com